Digital Marketing Specialist

We have an immediate opening in our UK office in Poole, Dorset for a:

Digital Marketing Specialist

Look around your home, and you'll find us everywhere:

In your kitchen, living room, bedroom, bathroom, garage and outdoors. We are already making your everyday lives better. How are we achieving this? We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. And whether you are just starting your career or in need of a new challenge, we recognize, develop, and empower talent!

Helen of Troy(NASDAQ: HELE) is a global designer, developer, and worldwide marketer of well recognized and widely trusted brands including OXO, Hydro Flask, Osprey, Braun, PUR, Vicks, Honeywell, Hot Tools, Drybar, Curlsmith and Revlon.

Together, we build innovative and useful products that elevate people's lives everywhere every day!

About the role

The Digital Marketing Specialist is responsible for developing and executing the EMEA Influencer Marketing strategy and campaigns for the HoT’s Brands for Sport & Outdoor, Homeware, Beauty & Wellness. He/she will oversee and implement influencer marketing campaigns to increase brand visibility, engagement, and conversion. He/she will identify new partnership opportunities, develop relationships with prominent influencers, and brainstorm creative and engaging content ideas for influencer campaigns targeting different social media platforms. The collaborative efforts of the role will extend to cross-functional teams, including Brand, eBusiness, Data & Insights, and the broader digital team, ensuring a cohesive and impactful Digital Marketing approach.

What you’ll do in the role

Influencer Marketing Strategy Development

• Create and implement influencer marketing strategies that are in line with the overall brands objectives.
• Identify and engage with influencers who align with our target audiences and brands values.
• Responsibilities include handling influencer partnerships, contract negotiations, content planning, and feedback provision.

Influencer Campaign Management

• Overseeing the development and implementation of all influencer campaigns from ideation to execution.
• Create and manage monthly influencer marketing calendars for all brands, adhering to internal deadlines and collaborating with brand teams for approval.
• Work with cross-functional teams, such as social media, media, brands, and e-Business, to establish cohesive and successful campaigns.
• Monitor financial resources and ensure efficient implementation of influencer campaigns within established budgetary limits.

Technology and Innovation:

• Stay abreast of the latest developments about industry trends and best practices in influencer marketing.
• Explore and develop influencer marketing platform to optimize performance and efficiency.

KPIs & Reporting:

• Define KPIs to measure the campaign’s success.
• Provide regular reports on campaign performance, including metrics such as engagement, reach, and ROI.
• Analyse data to provide insights and recommendations for optimization.

What will help you do the job well

??Essential:

• University degree (Communication, Marketing or equivalent)
• 3+ years of experience in leading influencer marketing strategy and proven track record in managing influencer campaigns.
• Thorough understanding of current social media and influencer marketing trends.
• Proven experience in using influencer and social media platforms.
• Very good understanding in analytics tools and strong MS office knowledge.
• Fluent in English (spoken and written), French a plus.
• Excitement about joining a midsize yet growing company with fast-growing brands!

?? Nice to have:

• Project management skills in a matrix organization
• Exposure to the EMEA region and familiarity with diverse markets and cultures

About you

Our ideal candidate is a self-starter, driven and passionate individual with exceptional communication skills. You have the flexibility to work in a small yet fast-growing organization, possess strong analytical and detail-oriented thinking, can work with a good level of autonomy and foster relationships with cross functional teams.

About us

Many of our products rank as #1 brand in their category- we are proud to be market leaders. Behind all these achievements stand exceptionally talented and passionate associates. We are a dynamic mid-size multinational company that offers challenges and opportunities equal to your talents and abilities. Our 15+ locations elicit unique team cultures; our powerful brands are marketed in approximately 75 countries.

What do we offer?

• ??Competitive compensation package depending on experience and skills
• ?? Flexible work policy with regards to working hours and work from home
• ?? Modern office with collaborative workspaces
• ?? Employee assistance counselling line
• �? Employee discounts on all our EMEA products
• ?? Lunch and Learns, a super motivated Learning & Development team delivering hard and soft skills training to challenge yourself and full access to a learning platform, where you can choose over thousands of courses to satisfy your hunger for knowledge.
• �?Company closure between Christmas and New Year’s
• ?? Employee Stock Purchase Plan
• ?? The chance to work in an international, diverse, and inclusive environment!

Sound like a perfect fit?

If you’re seeking an exciting professional position in a dynamic international environment and be empowered to inspire fresh ideas, then Helen of Troy wants to get to know you!

Next Steps: We will ask you to complete a quick survey as we would love to get to know you by learning more about your experience and skills. If your application is selected, we will reach out to you ASAP for a first informal introductory call.