Digital Marketing Specialist

Digital Marketing Specialist - Dunfermline
Relentless focus on product excellence and customer experience is at the heart of everything we do at CR Smith. Rated Excellent on Trust Pilot, we have also been voted the best company in the UK in our sector by consumer champion Which
As we continue to be the very best in the market, and to support a major growth strategy for 2024, an opportunity has arisen for an enthusiastic Digital Marketing Specialist to join our dynamic marketing team where every day is different!
We are now looking for a creative, analytical and experienced Digital Marketing Specialist to join our team! As a Digital Marketing Specialist, you will be responsible for all Digital Marketing campaigns, including generating leads, conducting market research and actively engaging with the business to optimise the performance of our digital strategies.
Duties and responsibilities -
* Developing and implementing a Digital Marketing strategy
* Creating visual concepts for promotional activities
* Managing the Digital Marketing calendar
* Maintaining the online presence and reputation of the company
* Overseeing the creation and maintenance of social media content
* Tracking Digital Marketing performance
* Creating and updating Digital Marketing reports
Requirements and qualifications -
* Bachelor’s Degree in Marketing or similar field
* Minimum of 3 years of experience as a Digital Marketing Specialist or similar role
* Experience with Digital Marketing automation software
* Experience with Google Ads and Google Analytics
* Knowledge of web publishing
* Proficiency with SEO tools
* Superb verbal and written communication skills
* Strong problem-solving skills
* Ability to work well in a fast paced, team environment
* Strong time management skills
* Excellent multitasking skills
* Strong analytical skills
* Highly developed attention to detail
* Ability to prioritise tasks and meet deadlines
Package:
Salary - £33,000
Full company benefits including pension
Company incentives
Excellent opportunities for career progression across the business
With over 50 years’ experience in the industry, this is an exciting opportunity to join our forward thinking creative team and be part of one of Scotland’s best-known household brands, CR Smith