Digital & Marketing Transformation Director | Product Owner

Digital & Marketing Transformation Director | Product Owner

Birmingham, Bristol, London or Manchester

£85K - £100K

Up to 30% Bonus + Car Allowance

10% Pension + Life Assurance + Private Healthcare

Hybrid working

Lead role in group transformation, impacting 18K stakeholders and over 1m customers to Agile practices and organizational redesign, across hundreds of locations with successful redeployment starting from proof of concept.

** We need a highly functioning visionary | agile leader and strategic thinker with the ability to create end-state visions. This is a Digital and Marketing Transformation role, influencing very large-scale cultural change, processes, systems, and commercial journeys **

This role could be compared to a "conductor of the orchestra", not a task-based transformation role.

Do you have experience working at a very large scale, in a 24/7 operations environment?

The Role in a Nutshell

Accountable for the realistion and vision within the Digital & Marketing business to achieve digital channel shift and journey simplification and enhancement. This includes developing and maintaining a strategic roadmap for the Digital & Marketing business, making trade-off decisions in alignment with business and digital priorities, and overseeing the development and implementation of marketing technology solutions such as digital journeys, marketing automation, and analytics tools to enhance customer engagement and drive business growth.

As a key leader of a cross-functional group of tribes of over 200 people, including operational stakeholders from sales channels, digital designers, engineers, and third-party suppliers, the role involves developing sales processes and tools that improve marketing effectiveness, digital journeys, and channel shifts.

About the Business

This is a unique opportunity to work for a global brand whose heritage, rich history, and extensive network describe them as one of the most monumental and exciting technology companies in the world that are not afraid to take risks and innovate. Blue sky thinking, with a nothing-off-limits philosophy is the type of atmosphere they promote.

Operating across 150+ countries, with several thousand redeployment opportunities at any one time, this is a business where you will never sit still, (unless you want to of course)!

About this Role

This role will play a critical part in identifying and evaluating emerging digital technologies and trends, recommending their integration into the organization's digital journey, and funding nascent ideas through seed corn funding.

The role assures the delivery of digital transformation goals by monitoring and analyzing insights from digital channels and ensuring the benefits of digital channel shift are realized in assisted channels through effective transition states.

It also leads the effective identification and management of dependencies across the Digital and Marketing value stream to create a fully omnichannel customer experience through coordination with adjacent value streams.

Skills & Experience Required

• Stakeholder influencing & management - Ability to influence change across multiple stakeholders at MD & Exec level, inspiring on realising the future state of the organisation and managing the complexity of stakeholders.

• Product Ownership - defining and driving the strategic vision and roadmap for a product, ensuring alignment with business objectives, and leading cross-functional teams to deliver high-value solutions that meet customer needs and drive business growth.

• Business architecture - developing and analysing multidimensional models of the operating model that bring together people, processes & technology to achieve the strategy through transition states.

• Analytical & problem-solving skills - comfortable undertaking quantitative financial and performance analysis and utilise problem-solving techniques to develop transformation initiatives.

• Strategy & Commercial Thinking - an ability to develop channel-level strategies that achieve organisational aims, informed by a strong commercial understanding.

• Systems thinking - provide technical expertise to evaluate the impacts and links between structure, people, process, and technology, by thinking through the whole systems context, and new perspectives and insight, before taking on projects.

• Begin and end with the customer - role models that customers are the reason why we have a business; places the achievement of excellent customer solutions at the heart of the organization.

• Digital & Marketing Transformative Change Management: ability to manage, assess the impact of and deliver large-scale change in complex, matrixed environments

• Experience in leading the development and execution of digital transformation strategies
• Experience in managing cross-functional teams, including digital designers, engineers, and third-party suppliers
• Experience in overseeing the implementation of digital technologies such as marketing automation, analytics tools, and digital journey
• Experience in making strategic trade-off decisions in alignment with business and digital priorities
• Experience in evaluating and integrating emerging digital technologies and trends
• Experience in monitoring and analyzing digital channel insights to ensure the realization of digital transformation goals
• Experience in developing and maintaining a strong understanding of customer personas and digital behaviors
• Experience in managing budgets for digital transformation initiatives to ensure efficient use of resources

You'll have the following Responsibilities

Leadership

• A key leader of a cross-functional tribe of more than 200 people, including operational stakeholders from the sales channels, digital designers and engineers, and 3rd party suppliers to develop sales processes and tools that improve marketing effectiveness, digital journeys, and channel shift.
• Deciding on the overall structure and scope of the Digital & Marketing values business.

Defining the end-state

• Develop the Business Digital strategy and digital marketing end-state to achieve the aims of digital channel shift and journey simplification and enhancement.

Business case definition

• Creating and iterating the business case Digital & Marketing, defining and prioritising the scope of work of the Tribes integrating customer journey and product.
• Tracking financial and commercial benefits to the Tribe/programme outcomes.
• Supporting the delivery team in delivering value and ensuring the business case benefits and other KPI's are unlocked and realized.

Program Incremental Planning

• Shaping and prioritising the outcomes for Tribes to realise the end state
• Working in conjunction with the Tribe lead to define and implement the programme structure and delivery expectations across Product Owners

Execution

• Building, updating and maintaining the backlogs with updates from stakeholders and teams. Prioritising backlog ensuring dependencies are understood across the delivery PO's. Assuring alignment against the overall roadmap
• Providing guidance and direction to Product Owners to facilitate the scope of the programme/product & delivery to the customer. Ensuring viable product delivery that meets the customer's needs
• Working with the Tribes to flush out each story and outlining acceptance criteria and acceptance tests. When outcomes are delivered ensure they meet the Definition of Done and delivered to quality

Benefits

• Up to 30% Bonus
• Car Allowance
• 10% Pension
• Life Assurance
• Private Healthcare
• World-class training and development

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