- Luton, United Kingdom
- 126431
- Hybrid
- Permanent
- Full Time
- 37.5
No matter where holiday-lovers are on the web, we want them to be able to find TUI. Our digital marketing team creates innovative and inspiring digital campaigns to increase online sales of our TUI brands and products. Using key digital marketing channels such as paid search, social marketing, video, display and affiliates marketing, we run campaigns with the likes of Google, YouTube, Facebook, MailOnline, and Mediacom.
You’ll play a key role in our digital marketing team by assisting with the processes behind how we spend our digital marketing budget, real time improvement of digital marketing activity and communicating with colleagues about what we do. This role is focussed on how digital marketing drives business and commercial success. Being comfortable working with data as well as communicating clearly with others is vital for this role.
- Support the Planning and Trading team, utilising excellent communication skills to act as a bridge between the Digital Marketing team and the rest of the business.
- Get to know other teams such as digital marketing channel specialists (e.g. Paid Search team, Social Media team etc), analysts, creatives & designers, commercial and finance teams, working alongside them and building strong relationships.
- Assist with reviewing how we spend our digital marketing budget, support with planning across different types of digital marketing media and create reports on how it helps us achieve our business goals.
- Use data and insights to analyse digital marketing performance and provide ideas on how to improve.
- Keep a close eye on the travel market, producing market reviews and digital marketing performance reports, developing storytelling techniques to present back to colleagues across the business.
- Support with commercial alignment via the collation of promotions, offers and creative requirements.
- Carry out operational tasks to help with correct set up of marketing plans, performance trackers, market monitoring, media planning, creative auditing and reporting, looking out for time and cost saving opportunities in how we work.
- Assist the team on strategic projects and tasks to support all TUI product areas.
- Keep up to date on digital marketing activity across the team to cover team leave as required.
- Comfortable working with data, taking an analytical approach to solving problems
- Basic Excel and PowerPoint skills with the ability to produce graphs, basic data analysis and presentations.
- Quick to learn in an evolving industry
- Able to break down detailed information into clear recommendations and communicate it easily
- Thrives in a collaborative team environment and able to build strong relationships
- Comfortable in presenting to groups
- Results driven and commercially aware
- Excellent attention to detail
- Ability to stay organised and prioritise in a fast paced but exciting environment
- An understanding of the role of digital marketing in driving business success
- A passion for marketing, as well an interest in the travel industry
- Able to travel to Luton based office at least one day per week
- Fantastic holiday benefits including discounts, special offers and the ability to purchase additional ‘TUI time off’
- Health and Wellbeing support in five key areas – Financial, Health, Social, Community and Career
- Discretionary Bonus Scheme
- Excellent rates with foreign exchange
- Pension scheme and life assurance.