Digital Product Analyst

The role

Mumsnet is the UK’s largest parenting website, with over 9 million active users per month. We are seeking a highly motivated and detail-oriented Digital Product Analyst to join our dynamic data team. The ideal candidate will have a passion for data analysis, a keen eye for detail, and the ability to transform complex data into actionable insights.

As a Digital Product Analyst, you will be responsible for analyzing our website’s data to provide insights and recommendations that drive the performance and optimisation of our platform. You will work closely with the product team to enhance the overall digital experience for our users.

What you’ll be doing

• Collect, analyze, and interpret our web analytics data. 
• Develop and maintain dashboards and reports to track key performance indicators (KPIs) and measure the effectiveness of changes to our website.
• Conduct in-depth analysis of user behavior, traffic patterns, and conversion metrics to identify trends, opportunities, and areas for improvement.
• Provide actionable insights and recommendations to optimise the journey our users experience when coming to our site. 
• Collaborate with product, UX/UI, content, and tech teams to implement data-driven changes and enhancements.
• Utilize A/B testing and other experimentation methods to validate hypotheses and inform decision-making.
• Stay up-to-date with industry trends, best practices, and emerging technologies in digital analytics and marketing.
• Assist in the implementation and configuration of web analytics tools (e.g., Google Analytics, Adobe Analytics) and tag management systems if required.
• Ensure data accuracy and integrity by regularly auditing digital data and troubleshooting any issues.

How we’ll support you 

• Weekly or bi-weekly 1-1 with line manager to review progress, agree roles, provide support;
• Formal 6-month appraisal system;
• LinkedIn online learning - bi-weekly DEAL(Drop Everything And Learn) sessions, training to be agreed with your line manager;
• Ongoing on the job training from your line manager.

This role sits within our data team and reports into the Chief Data Officer and is based at our offices in Kentish Town. This role is envisaged as full-time but we are happy to consider flexible options for the right candidate.

Why work for us?

We focus on steady, sustainable growth, putting purpose (to make parent’s lives easier) before profit. We expect great performance, agility and collaboration in every role; cross-team working with talented, clever people is the best part of life at Mumsnet. Most importantly we’re looking for candidates with a growth mindset - we know everyone makes mistakes, the important thing is to learn from them and to share your learnings.

We embraced flexible and home working a long time before COVID, and we care much more about outputs than hours on the clock. We don't only want to hire the best people: we want to retain them. If you need some flexibility, let us know and we’ll do our best.

We’re committed to diversity and quality (see our policy ) and we think we’re second to none in the all-round support we offer to parents and carers at work (see our parental leave policies ). Working for Mumsnet means never having to pretend you don’t have a family or other commitments, and we promise never to keep you away from a school appointment. We are also proud to be a London Living Wage employer and we have never used unpaid interns.

We have a healthy line-up of sandwich lunches, knowledge sessions, book clubs, yoga sessions, monthly socials and sports teams, as well as an unhealthy line-up of staff parties at Kentish Town’s excellent pubs and restaurants, and McDonald’s deliveries for the mornings after.

WFH

We’ve continued to embrace flexibility and remote working to the max. You’ll only be required to be in the office two days a week (although you can go in more often if you wish). We’re flexible with hours and happy to accommodate personal commitments like picking the kids up from school. We’re more interested in output than presenteeism, so if you need to move things around, we can probably work it out.

Requirements

What we’re looking for (experience & qualifications)

• Bachelor’s degree in Marketing, Business, Statistics, Data Science, or a related field.
• 2+ years of experience in digital analytics or a similar role.
• Proficiency in web analytics tools such as Google Analytics, Adobe Analytics, or similar platforms.
• Experience with data visualization tools (e.g., Looker Studio, Tableau, Power BI) and Excel for reporting and analysis.
• Strong analytical skills with the ability to interpret and present complex data in a clear and concise manner.
• Familiarity with A/B testing and other experimental design methodologies.
• Familiarity with techniques such as cohort analysis, funnel analysis, retention analysis, heat mapping etc. 
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Detail-oriented with strong organizational and time management skills.
• Experience with tag management systems (e.g., Google Tag Manager) is a plus.
• Knowledge of programming languages such as SQL, Python, or R is a plus.
• Experience with product analytics and solutions such as Amplitude, Mixed Panel etc. is a plus

Benefits

Other benefits

We’re pleased to offer the following benefits, subject to eligibility:

• 25 Days Holiday
• Buy More Holiday Scheme
• Cycle2Work Scheme
• Employee Assistance Programme
• Mumsnet Workplace Pension Scheme
• Workplace Nursery Scheme
• Electric Vehicle Scheme
• LinkedIn Learning Subscription with fortnightly “Drop Everything And Learn” time
• Leisure and Retail perks discounts through the Perkbox platform
• BUPA Private Medical cover
• Wellness benefits including daily workouts and meditations via Perkbox
• Monthly team social events
• Annual team bonus opportunities

Want to know more?

Check out  - our guide to what it's like to work at Mumsnet. Read about our mission, our vision, our values and the behaviours we expect of the people who work at Mumsnet.