Director of Audiences (full time, permanent based in Manchester)

Strategic Planning

• Provide strategic direction to the marketing department through the execution and monitoring of a dynamic marketing and ticketing strategy and audience development plan.

• Ensure that HOME's digital marketing and comms is delivering to a high standard and is effective across numerous outlets and platforms.
• Work with the Executive Director, Head of Theatre, Head of Film and Head of Visual Art to strategically inform choices that help ensure that our audience and box office targets are achieved.
• Act as 'brand director' ensuring consistent use of HOME's brand guidelines in all marketing communications material across the organisation.
• Oversee and sign off all campaign plans to ensure they are aligned with the strategic goals of the organisation.
• Work with the Executive Director to develop the pricing and demand management strategy to increase yield, income, and audience.
• Work with colleagues across the organisation, including development, events/hires, food & beverage, and retail, to support their strategies in developing income for the organisation.
• Lead on significant marketing relationships including Visit Manchester, Marketing Manchester, Audience Agency, Cultural Destinations Steering Committee, City Co
• Support the Executive Director in reporting into key funders and stakeholders including Manchester City Council, Arts Council England, Greater Manchester Combined Authority and British Film Institute.

Management

• Lead the Marketing/Comms team and Customer Service team, directly line managing the Head of Marketing, Head of Customer Experience supporting them to lead and develop their departments. Ensure that targets are met, and budgets adhered to.
• Ensure the best possible communications between the Marketing and Communications function and the other teams at HOME.
• Oversee appraisals of the teams and ensure HR processes are adhered to.