E-commerce Director - 9 month FTC

We are looking for a passionate and experienced E-Commerce Director for a FTC MAT cover to be responsible for driving fast growth through the trading and performance of our website in all countries. Reporting to the Chief Revenue Officer/CFO, they will be accountable for refining and implementing the ecommerce strategy both from a platform and a performance marketing perspective.

Welcome to Trinny London!

Here at Trinny London, we’re changing the face of makeup and demystifying skincare, and we're only just getting started. Founded in 2017 by Trinny Woodall, Trinny London is challenging people all over the world to rethink their routines.

We have achieved tremendous growth since 2017 and we’re proud to be one of Europe’s fastest-growing beauty brands. We’re generating millions of sales by developing innovative products, acquiring hundreds of thousands of supporters and customers all over the world, and more importantly, building a talented and motivated team to support our fantastic growth.
The Role

Your daily to-dos might look like this:

• Business Strategy and Growth
• Evolve the E-Commerce strategy, which aligns to the business strategy with a focus on achieving exceptional growth in both the UK and in key markets around the world.
• Work with the Director of Performance Marketing to evolve our Performance Marketing/CRM strategy to balance the need to grow fast but profitably
• Own our website as a channel to optimise and maximise sales with priority being given to new customer acquisition
• Understand both our brand positioning and the operational side of the business (e.g product margins, costs of shipping, our brand position on discounting, etc.) to provide realistic ecommerce recommendations
• Continue to develop a culture of testing and learning at speed
• Develop and build the team to support your strategy
• Create a full reporting suite from minute by minute trading through to quarterly Board reporting

• Platform
• Find and prioritise solutions to improve on-site conversion
• Develop and implement a strong CRO and A/B testing strategy
• Own the implementation of site content as well as site merchandising, cross-selling, search and filtering to optimise site experience and performance
• Evolve our UX strategy and mange the UX/UI team to improve conversion by understanding our our mobile-first user journey and behaviours of our core audience demographic
• Maximise joy and our unique brand feeling across the site without compromising UX or conversion, while always maintaining our position as a premium beauty brand

• Performance Marketing/CRM
• Together with the Director of Performance Marketing, work very closely with the marketing team to evolve the detailed performance marketing plan to optimise the customer journey (e.g off-site content to conversion, retention and advocacy)
• Evaluate our PPC and SEO strategy and decide on best approach and whether to do in-house or via use of an agency
• Together with the Director of Performance Marketing, own CRM and develop mechanisms to maximise retention and repeat spend with a key focus on LTV
• Closely collaborate with our creative teams (Design, Video Production and Copy) to brief and implement the best and most relevant content both in our performance marketing and on-site.

Requirements

• Director or Head of level experience dedicated to ecommerce in high-growth, commercially-driven digital-first businesses
• Strong people management and personal development of existing staff
• A proven track record of building and implementing successful ecommerce strategies and managing backlogs ideally in a fast growth environment
• A proven track record of working in Agile environments, partnering with product managers and design teams
• Very strong analytical skills with detailed knowledge of Google Analytics as well as other data visualisation tools such as Looker
• Strong experience working with creative teams and content, including the extensive use of CMS tools
• Experience working with global websites and multiple currencies
• Experience in fast-paced environments with the ability to work to tight deadlines across multiple projects
• Strong management experience with the ability to nurture and develop the skills of an existing team, as well as recruiting new hires and partnering with agencies as required
• Flawless attention to detail
• Excellent communication and stakeholder management skills
  We love to hear from anybody interested in Trinny London! Although it’s useful to have the skills listed above, we’re always eager to hear from ambitious people looking for their next challenge.

Benefits

Our mission is to give our customers the tools they need to be their best. And the same goes for our team through our benefits:

• Flexible working with core working hours
• Hybrid working, 2-3 days in our amazing office, which is fully stocked with snacks and drinks
• 25 days holiday (we're also partial to a handful of spontaneous and well-earned Wellbeing Days throughout the year, as well as Summer Fridays)
• Welcome to Trinny London Starter Stack and swag
• Company discount for yourself, your friends, and family
• Vitality health scheme, EAP and Medicash
• Employee share scheme
• An annual personal training and development budget
• Enhanced family friendly packages
• Pension scheme
• Cycle to work scheme
• T-Parties = many office socials as well as summer and festive celebrations!
• Rewards and Recognition Scheme (awarding length of service with gifts, vouchers and additional annual leave)