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Form of workeCommerce Insights Optimisation Lead - Hybrid 2 days min
Do you love the workings of the web and using your analytical skills to offer insights? If you are an experienced UX/ CRO / Online insight specialist then this could be the role for you!
We're looking for an eCommerce Insights and Optimisation Lead, that will be the ‘go to’ for everything User Experience (UX), SEO, Conversion Rate Optimisation (CRO) strategy, data, insights and action aimed at delivering exceptional NPS/CSAT scores. Your main responsibilities will include:
- Define and lead technical SEO initiatives to boost the visibility and search engine ranking
- Play a lead role in continuously improving online User Experience (UX)
- Manage the CRO strategy, designing and executing A/B tests to optimise the user experience, increase conversion rates and drive sales
- Utilise our on-site survey tool to generate insight on Customer Satisfaction and Net Promoter Scores (CSAT/NPS).
- Utilise eCommerce analytics tools to track and report on key performance metrics, identifying opportunities for growth and improvement
To be successful you will need:
- Previous experience on working in a similar role for an ecommerce business, ideally FMCG
- A deep understanding of what it takes to provide a first class online user and customer experience.
- A strong track record of making credible recommendations, cross functionally, which are successfully implemented and produce positive improvements proportionate to the delivery investment
- To be abreast of digital marketing technologies and eCommerce trends and best practice, with a an understanding of practical application, improvement and challenges to delivery
- To excel with all aspects data, insights and analytical knowledge and skills with experience of flexing your communication style to influence different audiences
- To be a strategic thinker with a strong and tangible background in CRO, A/B testing, technical SEO, using heat-mapping tools and improving NPS/CSAT.
- Previous experience of working with Shopify, would be a significant advantage
