E-Commerce Manager

Leading retailer based in Bristol has a great opportunity to join a small marketing team in the role of E-commerce Manager.

Based at the Bristol Head Office, you’ll be an experienced e-commerce specialist, ready for a new challenge and wishing to join a business which is at an exciting stage of growth and development.

You’ll be promoting fabulous products in the homes and interiors space, with a dedicated and motivated team for a really well-established business.

The main duties and responsibilities are:

Leading the responsibility for the e-commerce store(s) and online sales target(s)
Developing and delivering a rolling 3-year growth plan.
Identifying and delivering improvements to the e-commerce store(s) infrastructure and user journey, looking at ways to make it as easy as possible to purchase online and increase number of orders and average order value
Identifying and planning upsell opportunities across the e-commerce site(s).
Constantly developing, testing and rolling-out processes to see what drives the best online results, testing different site layouts and creative as well as ensuring site is optimised across all devices.
Reviewing web analytics and internal data sources, create and delivering strategies to improve visibility, drive traffic and conversions based on findings.
Creating and delivering effectively on annual budget.

Essential qualifications and/or experience:
Evidence of creating and delivering strategic growth plans resulting in strong traffic growth, improved conversion ratios and web sales.
Hands on experience of creating and implementing SEO, PPC, Outreach/Link Building, Digital PR and Email marketing strategies.
Experience of competitor research & gap analysis on new and emerging trends for both product and technical improvements
Experience with online analysis tools (SEMrush, Google Analytics, Google Search Console or similar).
Experience of CMS.
Being highly computer literate - good knowledge of Microsoft Suite.

Good to have include:

Retail e-commerce experience.

Scoping/roadmap for new e-commerce site including costing

Creating wireframes and launching new e-commerce site(s).

Creating, monitoring and improving paid digital advertising campaigns on Google, Facebook, Instagram and Pinterest

Content creation to support SEO strategies.

Confident with technology and digital channels - talking about it and making it easy to understand for a non-technical audience.

Educated to degree level or equivalent, ideally with a Marketing Degree / CIM Certificate or Advanced Certificate