Ecommerce Director

Ecommerce Director

Chichester, West Sussex

Permanent, Full Time

Salary Negotiable (including bonus scheme)

A flourishing and highly entrepreneurial ecommerce client is currently seeking a dynamic individual to take ownership of and drive the development of their ecommerce marketing strategy. This is a newly created role whereby this person will partner the Managing Directors in driving the business forward through marketing activities and play a pivotal role within the senior management team.

My client is a multi-award winning fast-track business with a very impressive growth record, supported by a very hands-on and commercially minded team of Directors. Turnover is going from strength to strength, as is the size of their operations and reputation. There is a real sense of excitement across the organisation about what the next 3-5 years will bring for the business and appetite for this individual to really make their mark and help them reach their ambitious growth targets. This will be rewarded with a healthy bonus scheme and autonomy.

Overview of role:

• Take ownership of a newly created function, with a high level of autonomy.
• Work alongside the existing directors to forecast revenue and marketing budget for all websites.
• Devise and implement the growth and marketing strategy for all websites.
• Manage and develop the existing (and future) marketing / ecommerce team.
• Manage and develop the existing (and future) creative team. This includes the production of all text copy, photography and visual assets.
• Manage all third-party marketing providers.
• Manage all customer acquisition and retention strategies and any associated marketing alongside side such as SEO/PPC/Email Marketing etc.
• Manage the development of websites including development of website conversion rates.
• Oversee the day-to-day marketing spend and develop the spend against any long-term strategies in place.
• Work alongside the Commercial Director and Finance Director to devise a pricing strategy that allows the overall achievement of company objectives (revenue growth, stock turn and profit margin.)
• Analyse historical sales data to identify high/low performing products / categories.
• Work alongside the Finance Director, Commercial Director, and Sales Director to develop longer term pricing strategies to support all sales activities.
• Work alongside Purchasing to determine launch pricing, specific 'into stock’ dates, stock decline pricing and discontinuation.

The ideal candidate:

• Solid online retail marketing experience at a senior level i.e Manager or Director. Happy to consider candidates stepping into their first Director level role.
• Experience managing Google advertising directly AND via a third-party agency.
• Experience managing the visual and design side of all creative assets.
• An inquisitive nature that questions why something happened and doesn’t just accept a given outcome.
• Very numerate and literate with the ability to review data, analyse it and draw conclusions.
• Excited by the prospect and the challenges of being involved in a rapidly scaling e-commerce business.

Please apply via website or contact Georgina at Harvey John for more information.