Ecommerce Optimisation Executive

Location: Hybrid - Bromley (3 Days) / Work from Home (2 Days)

Sitting within the Conversion Rate Optimisation team, the main focus of the role would be analysing the online customer journey to understand user behaviour and identify opportunities for A/B testing. The role will also assist the Trading team to analyse content and product performance to help improve the customer experience and increase conversion.

About the Company

We have an unswerving reputation and legacy for quality and craftsmanship at its foundation, British brand Russell & Bromley has heralded its renewed contemporary fashion aspiration and focus within recent seasons evolving into a more dynamic style authority. Luxurious breadth and diversity are demonstrated across covetable ranges with stand-out trend items once again putting its footwear and accessories clearly on the fashion map. You would be joining an organisation that values inclusivity, becoming part of a passionate team with a collaborative culture that supports each other, as well as the business. We seek to provide an environment where all employees can reach their full potential, be their best selves and do their best work.

About the Role

• Monitor and analyse user behaviour through tools like GA4 & Contentsquare, heatmaps, and session recording to identify conversion bottlenecks and opportunities for improvement.
• Analyse A/B and multivariate tests to optimise website elements, including landing pages, forms, calls to action, and checkout processes.
• Conduct user research, surveys, and usability testing to gain insights into user preferences, pain points, and expectations.
• Combine data from different sources to find richer insight and answer business questions.

About You

• Familiar with a range of web analytics and tools (GA4 & Contentsquare preferable but not essential)
• Ability to analyse multiple data sources and draw out key trends and highlights
• Excellent attention to detail
• Ability to take initiative
• Good understanding of UX

Due to the high volumes of applications that we receive, we are regrettably unable to personally reply to them all. Therefore, we will only contact successful applicants within a period of two weeks.