Ecommerce Trading Manager

Established in 1969, The Original Factory Shop brings big brands at bargain prices to Britain’s local high streets. We source “must buy” quality ranges at unbelievable prices, bringing out the bargain lover in everyone so we can satisfy our customers. With stores nationwide, we bring our customers big brands up to 70% off across multiple departments including fashion, beauty, home & more.

We currently have an exciting opportunity for a Ecommerce Trading Manager to join us within the Marketing Team to assist us in our continuing digital transformation & management of online sales platform. This role is ideally suited to a self-motivated individual with commercial & technical experience of online trading and merchandising but who is looking for an opportunity to drive growth. You will be a key member of the team when it comes to monitoring and improving key ecommerce metrics.

We are a small but growing close-knit team within a larger organisation and the ideal candidate will be a strong team player with a can do attitude. We offer hybrid working, however there will be a need to attend our Support Centre in Burnley, Lancashire as required.

You will be responsible for:

• E-CommerceStrategy: Help develop and execute a comprehensive e-commerce strategy to drive sales, customer acquisition, and retention to target across all online platforms, including our main Shopify platform.
• Trade & Merchandise: Proactively trade the website by merchandising product across collections and homepage to drives sales and by proposing and implementing new and reactive activity when required to drive KPIs. Includes trading slow moving stock.
• Sales & Conversion Management: Launch additional online sales & conversion drivers including add to basket, upsell and cross sell products, product recommendations.
• Product & Stock Management: Work with commercial team to ensure the correct product stock and ranges are available, with the right descriptions, images and body copy to drive add-to-basket and conversion.
• Product Tagging: Maintain product, category and tagging updates required to support the website’s product filtering and SEO strategy.
• Marketing & Promotions: Lead & implement e-commerce marketing activities, incentives, product launches, promotions and seasonal activity to increase brand visibility and sales.
• A/B Testing: Assist with the testing of new website features or improvements for a seamless online user journey and future proof. Includes troubleshooting website issues, liaising with internal stakeholders & agency partners.
• Online Search: Maintain and constantly review online search functionality to discover and recommend new product opportunities to drive sales and KPIs.
• Club & Loyalty: Manage and optimise the online Club experience to drive new online sign-ups to the Club & Emails campaigns
• Agency Collaboration: Work closely with our 3rd parties and agencies to develop and implement new marketing strategies and technical features.
• Analytics & Reporting: Analyse performance metrics to understand customer behaviour and identify opportunities for growth. Regular reporting on e-commerce metrics, campaign performance, and ROI.
• Team Development: Support development of the e-commerce team and lead by example, encouraging a hands-on approach to best practice, problem-solving and task execution.
• Competitors: Monitor competitor activity and recommend improvements to the website.
• Communication: Be the focal point of communication between the Category Buying team, Merchandise team, Marketing teams and other key stakeholders.

What we are looking for:

• Minimum 3-5 years’ experience.
• Proven experience in managing e-commerce platforms & CMS (preferably Shopify).
• Web merchandising expertise in a retail environment.
• Proven experience in driving web sales & trade.
• Confident decision maker & good problem solving skills.
• Strong commercial acumen and mindset.
• Analytical thinker and technical.
• Ability to interpret site data and metrics.
• Good MS Excel skills, including working with importing & exporting product data in bulk.
• Good understanding of and interest in ecommerce tools including Google Analytics.
• Excellent oral, verbal and written communication skills.
• Quick learner and can-do attitude to finding solutions.
• Passionate and collaborative, hands on team player.

Benefits of The Original Factory Shop:

• 25 days holiday plus Bank Holidays
• Hybrid working
• Birthday day off
• Colleague discount from your first week
• Contributory pension scheme
• Employee Assistance Programme
• Free life insurance

Please click Apply to start your application. 

For more information about The Original Factory Shop, please go to our website at: www.tofscareers.com

 The Original Factory Shop is committed to equal opportunities and it welcomes applications from all who believe they fit the essential requirements of the job.