Email & CRM Coordinator FTC

We are now looking for an Email & CRM Coordinator to join our European Regional Team based in London. This role supports the implementation of CRM initiatives to drive engagement, loyalty and profitable growth, contributing to key business KPIs for the region.  

What you will do:

• Develop, build and deploy newsletters and SMS across several markets ensuring accurate, consistent and timely completion of the campaigns
• Test all newsletters before sending to ensure accurate template responsiveness across devices and email providers
• Co-ordinate copy translations with the translation agency, ensuring deadlines are met for translation submissions
• Optimise and refresh triggered campaigns to be seasonally relevant and in line with key content moments
• Report on newsletter and trigger campaigns to ensure we’re driving optimum engagement and conversion for all subscribers, across all markets
• Collaborate with the regional performance marketing team, ensuring consistent messaging of campaigns and promotions across all channels to maximise overall KPIs, with a focus on traffic, conversion and revenue
• Collaborate with the CRM Specialist to support subscriber growth through data acquisition campaigns