Email Designer

Job Introduction

• Email Designer
• Lytham St Anne's, Lancashire - please note this role will require 2-3 days in the office
• Permanent 37.5 hours per week Monday - Friday
• Salary: £25,000 – £28,000 per annum + excellent benefits
• Close date: Friday 28th June
• Informal chats: W/C 1st July

It’s a really exciting time for Team CRM as we are investing in new technologies and initiatives. This is all to support us in delivering our vision for highly personalised and seamless customer experiences at Beaverbrooks and as our new Email Designer, you’ll bring your passion and creativity to work with you, every day.

As the successful candidate you will work closely with the CRM team, designing and developing innovative email templates to help drive successful CRM campaigns; including customer journeys and automated communications. You’ll be the kind of person who thrives in a fast-paced environment like ours.

The awards we’ve been given as an employer speak volumes about what it’s like to work here, some of which are:

• UK's 3rd Best Large Company to Work For – Best Companies 2023 – based on employee feedback (We’ve been in the top 10 for the last 5 years)
• Retail's Best Company to Work For - Best Companies 2023
• 3 star accreditation from Best Companies for the 18th year running, which reflects 'world class' levels of workplace engagement.
• ‘The Happiest Place to Work’, in partnership with Retail Trust, at the Retail Week Awards 2023

AMAZING BENEFITS FOR AMAZING PEOPLE

They say you get out what you put in. And, at Beaverbrooks, our people put in so much.

In return, some of the benefits we offer include:

• Great office profit share bonus
• Outstanding colleague discounts which extend to your family & friends
• Free car parking
• Wellbeing scheme
• Contributory Pension & Life Assurance
• Regular social events - including, but not limited to: pay day drinks, football hospitality events, theatre and theme park trips.
• Free eye test every 2 years
• Flu Vaccinations paid for
• Enhanced maternity and paternity package
• Maternity return to work bonus
• Employee & family support & counselling – Retail Trust

MAIN RESPONSIBILITIES

• Designing engaging, high performing emails to an exceptionally high standard - from concept to signed off layouts on deadline and on brand.
• Working on regular email newsletters, tactical direct response campaigns and automated journey-led communications.
• Ensuring emails are designed and built with best practice in mind, that they follow our brand guidelines, are responsive and they render correctly across most used devices.
• Designing and building emails via our Bloomreach platform.
• Collaborating with the wider CRM team every day, brainstorming new ways to engage our database and drive traffic to site and stores, informed by customer, business, and trend insight. You’ll also be supporting them with test and learn strategies.
• Working closely with our content team inspiring and align with our onsite content calendar.
• Keeping abreast of any new developments from wider retail/email marketing will be important to inform continuous development and improvement of our email campaigns.
• Involved in wider CRM projects, meetings and planning as relevant

ESSENTIAL SKILLS

• At least 2 years previous email design experience 
• Proficiency in industry standard design software, including: Adobe Creative Cloud Apps (Photoshop, InDesign etc).
• Experience using drag and drop email building software.
• Knowledge of HTML and CSS for email creation.
• Be a strong designer with passion and enthusiasm.
• Be driven by performance and results.
• Interest in the luxury jewellery industry.
• Have a keen eye for detail and knowledge of render testing platforms such as Litmus, Email on Acid and GlockApps etc.
• Have a strong understanding of the limitations when it comes to building an email template also, hacks and solutions to overcome them.
• Take ownership of the work.
• Have experience using a CRM or email marketing platform.
• Understand interactive and dynamic components within email ensuring they are commercial and generate a direct response.
• Adaptable, responsive, and able to work in a fast-paced environment.

DESIRABLE SKILLS

• Previous experience in a CRM or marketing department and/or luxury jewellery retailer.
• Previous experience using Bloomreach

ABOUT BEAVERBROOKS

We’re a family business. And you can tell that when you get here. It feels like family.
Established in 1919 we now have 85 locations across the UK, with 63 Beaverbrooks stores plus 22 dedicated brand boutiques including Tag Heuer, OMEGA, Breitling and Tudor. We also have our very successful ecommerce website, which was launched in 2001. We provide exceptional quality diamonds, jewellery and watches as well as top name brands such as TAG Heuer, Omega, Breitling, Tudor, Gucci and Vivienne Westwood.
Our purpose is to enrich lives, which simply means making a positive difference to the world we live in. We donate 20 per cent of retained profits to charity and since the year 2000, Beaverbrooks has donated £23.5 million to over 750 different charities.
We pride ourselves on the work we do for local communities and in support of this we offer charity matching – you raise it, we match it! You can also take 2 paid charity days per year where you can spend time away from the business doing charity work and take time off to give blood.

Beaverbrooks - The hallmark of amazing people

Ref: INDOFF

Beaverbrooks