Event Marketing Specialist

The overall purpose of this role is to lead and manage all global events, which our Client hosts and participates in. Working closely with the Head of Marketing and other team members, the overarching objective of the role is to achieve a consistently high quality presence, while meeting the KPIs for performance relating to lead generation and customer relationship development.
Event Calendar & Planning
• Plan and document the annual event calendar, comprising webinars, trade shows, exhibitions, conferences, customer user groups, and other innovative online formats, to meet the strategic needs of the business.
• Contribute to the quarterly and annual integrated marketing plans for target regions and verticals, specifically in relation to the event channel.
• Project manage the event calendar using the assigned project management tool for effective cross-team collaboration and high quality event execution.
• Prepare and adhere to an annual event budget, as agreed with the Head of Marketing.
Event Management & Execution
• Manage and execute the day-to-day requirements and deadlines to ensure marketing events are executed to the expected quality, on time and to budget.
• Work closely and collaboratively with all members of the Marketing team to ensure pre and post-Event Marketing activity and event logistics are executed to fulfil event KPIs.
• Proactively engage with the Sales teams to co-ordinate, communicate and optimise the impact of events and meet the event KPIs.
• Evaluate, select and manage new event vendors as needed.
• Attend and oversee event execution, including running webinars, as required.
Event Analysis & Reporting
• Monitor and report on results of events, and analyse results to shape future event selection and planning.
• Keep ahead of industry trends and event developments to ensure they are maximising all Event Marketing opportunities.
Essential
• 3+ years' experience of running successful events marketing programmes, including virtual and physical events
• Experience of project managing fully global marketing events programmes (UK, EU, USA, APAC).
Desirable
• Proficient working with international vendors and teams
• Good working knowledge of Salesforce, Pardot, Canva and Asana.
Benefits
• Private Medical Insurance
• Birthday Off
• Holiday Purchase: Purchase up to an additional 5 days of holiday.
• Employee Assistance Programme
• Better Working: We embrace hybrid working and, where it is operationally practicable, we support employees splitting their working time between the office and home.
• Pension: Plan for tomorrow with our pension scheme via NEST.
Due to the large volume of applications we receive for each position we will only be able to respond to applications received with the relevant skills. Should you not hear from us within a week, unfortunately on this occasion your application has been unsuccessful.
March Recruitment is an equal opportunities employer and complies with all relevant UK legislation. Please note that by applying for this vacancy you accept March Recruitment's Privacy Policy and GDPR Policy which can be found on our website and therefore give us consent to contact you.
Consultant: Donna Jackson