Flamin' Hot Associate Brand Manager

We Are PepsiCo

Join PepsiCo and Dare for Better! We are the perfect place for curious people, thinkers and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place.

Being part of PepsiCo means being part of one of the largest food and beverage companies in the world, with our iconic brands consumed more than a billion times a day in more than 200 countries.

Our product portfolio, which includes 22 of the world's most iconic brands, such as Sabritas, Gamesa, Quaker, Pepsi, Gatorade and Sonrics, has been a part of Mexican homes for more than 116 years.

A career at PepsiCo means working in a culture where all people are welcome. Here, you can dare to be you. No matter who you are, where you're from, or who you love, you can always influence the people around you and make a positive impact in the world.

Know more: PepsiCoJobs

Join PepsiCo, dare for better.

The Opportunity

The Brand Manager will be accountable to accelerate growth strategy through branding and innovation creating and leading a winning strategic plan for short and long term. Responsible to create and execute marketing plans that produce sustained, profitable volume growth and lasting brand equity. Manage Advertising & Marketing expending to deliver marketing plans, volume and profit goals within budget, ensuring the strategic plan. Develop proven effective innovation and brand campaign. Manage and coach direct reports to rapidly prepare them to assume increasing responsibility leading toward brand management and flawless execution

Your Impact

As a Brand Manager your scope would consist of:

• Deep understanding of local consumer needs and insights; analyze competitive moves and understand key category dynamics by requesting research, analyzing data and defining business strategies.
• Lead brand equity strategy in the long term and marketing activation in the short term to increase penetration SOM
• Design long term growth strategy for each brand (positioning and innovation PSP).
• Activate Demand Space/Needscope Framework (Branding /Activation).
• Co-Develop Incremental Concept/Platforms with extended Innovation Team.
• Lead improvement agenda, including Revenue Management.
• Manage key partner relationship with internal & external agencies.
• Work in partnership with Commercial development managers to develop solid commercial plans.
• Propose and manage marketing mix model and further A&M needs.
• Lead promotions developments, innovations and activations.
• Tight monitoring of product quality agenda implementation.

Who Are We Looking For?

Experience

• Innovation strategy, brand positioning, setting the agenda, talent development and advanced marketing knowledge.
• Teamwork, analytical, problem solving, efficient oral and written communication, strong interpersonal skills, strategic thinking, creativity, persuasiveness, results oriented, assertiveness, tenacity, high sense of urgency and high level of initiative.
• 2 years of experience in Brand Management at least
• English level advanced (Must)

Skills

• Strategic thinking
• Smart innovator
• Leadership and influencing skills.
• Advanced networking and multifunctional team skills.
• High energy and proactive attitude

If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.

What can you expect from us:

• Opportunities to learn and develop every day through a wide range of programs.
• Internal digital platforms that promote self-learning.
• Development programs according to Leadership skills.
• Specialized training according to the role.
• Learning experiences with internal and external providers.
• We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
• Financial wellness programs that will help you reach your goals in all stages of life.
• A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
• And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.