As a Graphic Designer, you plays a critical role in visually communicating ideas, enhancing brand identity, and engaging audiences through compelling design solutions.
You will be responsible for the company’s own marketing designs and clients. Your duties and responsibilities are defined below;
Duties:
Conceptualization: Generate creative concepts and visual ideas that effectively communicate the desired message or concept.
Graphic Design: Design a wide range of visual materials, including logos, brand identities, marketing collateral, print materials, digital assets, and social media graphics.
Typography: Select appropriate typefaces and apply typographic principles to enhance readability and visual appeal in designs.
Colour Theory: Apply knowledge of color theory to create harmonious color schemes and evoke desired emotions or associations.
Illustration: Create custom illustrations, icons, and graphics to complement design concepts and enhance visual storytelling.
Layout Design: Develop layouts for print materials such as brochures, flyers, posters, and digital platforms including websites and mobile apps, ensuring optimal visual hierarchy and balance.
Software Proficiency: Utilize graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) or other industry-standard tools to create and edit visual assets.
Creativity: Ability to think creatively and develop innovative visual solutions that effectively communicate concepts and messages.
Experience:
Education: Bachelor's degree in Graphic Design, Visual Communication, or a related field. Additional certifications or specialized training in graphic design software and techniques may be advantageous.