Group Senior Marketing Executive

Competitive Salary & Discretionary Performance Bonus & Company Car Plan/Cash Allowance & Holidays (Buy, Sell and Accrual Scheme) & Company Pension & Private Healthcare & Life Assurance & Benefits

With lots of exciting plans in the pipeline, there’s never been a better time to join Avant Homes, let us tell you why…

Avant Homes is a housebuilder operating in Scotland, the North East of England, across Yorkshire and the East and West Midlands, with eight regional offices employing over 600 people.

We have ambitious growth plans and are looking for passionate individuals to help us achieve them. Our mission is to provide affordable yet aspirational homes to our communities, ensuring that new homes are accessible and attainable for all with a product suitable for everyone.

Avant Homes are proud to employ local people across our developments and within our regional offices, teamwork is key to everything that we do.

We are looking for people who want to be a part of something special, so why not start the foundations and build your career with us today?

Due to continued success, we have an exciting opportunity for a Group Senior Marketing Executive to join our team based at our Group head office in Barlborough, Chesterfield.

The Role

Are you a marketing specialist who is technically minded with digital marketing experience?

Are you a Digital Marketing Executive looking for the next step in your career?

Do you have experience in developing marketing strategies for digital channels such as email and SMS?

Are you a confident user of core digital marketing platforms, including content management systems, CRM’s, Google Analytics, email marketing and SMS tools?

If the answer is yes, then look no further, your next career could be with us!

Joining our team as Group Senior Marketing Executive, you will be responsible for developing and executing marketing strategies for digital channels, as well as increasing our brand awareness by driving leads through effective copywriting and content, using knowledge, research and A/B testing to achieve the best conversion rates.

Occasional travel will be required to our operating regions on a quarterly basis.

Key duties and requirements

You will also be responsible for but not limited to;

• Developing and implementing strategic marketing plans to achieve the company's business objectives.
• Analysing market trends, customer insights, and competitive landscapes to identify opportunities for growth and differentiation.
• Lead on digital marketing channels including email marketing and SMS, segmenting data, and analysing performance.
• Uphold and drive all relevant processes and protocols and instil governance within the regions.
• Work closely with the regional sales teams to ensure marketing campaigns are activated correctly and data is efficient within the CRM.
• Overseeing website content and functionality.
• Producing and writing creative copy and collateral for a multitude of channels and contributing to campaign generation.
• Delivering engaging internal communications, liaising with departmental and regional stakeholders.
• Working to gain consumer research, by holding customer panels, exit surveys and focus groups.
• Coordinating and collaborating with external agencies on specialised projects.

Who are we looking for?

To be successful as our Group Senior Marketing Executive, you will showcase yourself to the business as a champion of CRM data, ensuring that the regional sales team effectively provide the data required in order to achieve marketing success and sales.

You will be responsible for analysing and reporting on the results of marketing campaigns providing tangible learnings, as well as supporting on key projects. You will also govern the brand guidelines and ensure consistency across all marketing outputs.

To be considered for this role you must also possess;

• A relevant marketing, business, PR, media, or journalism qualification however, on the job experience will also be considered.
• Knowledge of CMS platforms and tools including CRM systems, email marketing and SMS software, social media software and Google Analytics.
• Strong communication skills.
• Excellent copywriting and proof-reading skills.
• Good research and analytical skills, with the ability to interpret information, news, and data.
• Experience of campaign management and general project management skills.
• Strong stakeholder management and relationship building.
• Ability to work in a fast-paced environment of continual improvement and innovation whilst also possessing a commitment to hitting targets and deadlines.

What will you get in return?

• Discretionary bonus
• Company car plan/cash allowance
• Buy, sell and accrual holiday scheme
• Private Health care
• Company Pension
• Life Assurance
• Other Benefits including our exclusive Avant discount platform

If this sounds like you, join us and be a part of Avant’s future success!