Guitar Product & Marketing Specialist 0624

Our client, a renowned musical instrument retailer, is seeking a highly motivated Guitar Product & Marketing Specialist. This role offers remote working 3 days a week.
Key responsibilities will include:

• Delivering marketing activities using the extensive understanding of the UK guitar market and market segmentation.
• Creating detailed marketing plans in conjunction with sales and marketing departments.
• Maintaining an awareness of European marketing strategies while developing UK initiatives.
• Enhancing the touch points of the customer journey.
• Developing marketing strategies across digital and physical environments.
• Providing relevant and creative marketing solutions in conjunction with the sales group.
• Delivering staff training, marketing content and expertise to support sales and marketing.
• Delivering marketing activity and promotion in collaboration with venues, artists, and influencers.
• Collaborating with artists and influencer contacts to deliver promotions.
• Developing localised content for social media channels, home pages, and newsletters.
• Managing expenditure and all non-good budgets.
• Delivering all reporting.
• Delivering relevant training assets and requirements.
• Provide support for company events as required.
• Developing all online content.
• Developing strong commercial relationships with PR, Agencies, and relevant trade and consumer media.
• Progressing the international and UK profiles of the company’s artists.

Requirements:
• In depth knowledge of the UK guitar market and guitars.
• Good product knowledge on a range of various guitars.
• A clear understanding and experience of traditional marketing.
• Experience in communicating product information.
• Extensive marketing acumen.
• Experience delivering staff training.
• Solid understanding of how to enhance brand profiles.
• Able to build productive relationships with key stakeholders.
• Microsoft Outlook, Windows 7, and PowerPoint knowledge.
• QlikView, InDesign, and Adobe Photoshop/Premier Pro.

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Please note that due to the volume of submissions, only successful candidates who meet the exact requirements will be contacted. If you have not heard back within 10 days of submission, please assume that your application has been unsuccessful on this occasion.
The Music Market/Arts and Media are an equal opportunities employer who supports diversity in the workplace.