Birmingham/London
When it comes to telling a brand story, you’re at the top of the game. Not only do you have big brand experience, but you have an enviable reputation for great advertising that surprises and delights audiences and converts them into customers. Now, you’re looking to use your creative talent by leading on the advertising, marketing, and comms for one of the most established and recognisable global brands and, take it to another level.
Our UK Customer, Propositions & Marketing team supports the growth of HSBC in the UK by delivering outstanding creative and media campaigns that drives business growth and exceeds business targets. As Head of Advertising and Marketing Communications, you’ll lead your team in the execution of both media purchasing and creative development across the full marketing funnel for all of HSBC UK’s brands and, create campaigns that the outside world will see and remember.
In this role, you will:
· Lead the UK Advertising and Marketing Comms team, responding to business briefs and establishing clear objectives for each campaign, whilst ensuring delivery is on time and on budget.
· Work in partnership with the UK Marketing Leadership team to execute distinctive strategies that give HSBC UK’s brands a competitive advantage.
· Develop and implement an approach which measures media efficiency and effectiveness, channel utilisation, buyer behaviour, campaign effectiveness / efficiency and channel development.
· Engage with stakeholders locally to identify themes/emerging issues that will enable you to challenge the status quo and present new and innovative solutions that are defined by insights, marketing knowledge and internal benchmarks.
· Represent UK Marketing internally and externally with clients and other third parties and oversee agency relationships.