Head of Campaign Activation (fixed-term maternity cover)

Job Summary
Do you have a drive to tackle inequality, and would you like to activate world class campaigns like This Girl Can? Have you got significant marketing/innovation experience developing and executing strategies and great ideas to support behaviour change? If so, please read on
At Sport England, we believe that when we move, we're stronger. That's true for each of us, and it's true for our communities and society. We know that being active can contribute not just to physical wellbeing, but also crucially improve mental health, build self-confidence and be a positive force for greater social inclusion and community cohesion.
To enable that, being active needs to feel relevant and possible for all sections of society. That is why our mission is to make sport and physical activity available to everyone regardless of age, background or ability. For many that will be through traditional sports and games, but for others it will not. We need to create an environment where everyone can find something that works for them. The Head of Campaign Activation is key to this mission.
This exciting role sits within the marketing and partnerships team of the Digital, Marketing and Communications Directorate and will focus on reducing the gap between male and female participation in sport and physical activity by improving the way sport and physical activity are delivered to women and girls.
In this role, you will lead on the project management, delivery and evaluation of a portfolio of existing Campaign Activation projects. The projects all revolve around Sport England's This Girl Can (TGC) campaign to build women and girls' confidence to be active, regardless of shape, size and ability. Examples include Studio You () and This Girl Can Classes ().
Role Purpose
The role will involve working closely with relevant partners on ground-breaking innovation projects to bring the This Girl Can campaign to new audiences, and will require building extensive relationships across the sport and fitness industry.
Key details
This is a fixed term maternity cover position which will last around 9 months. We welcome secondment applications. To find out more, please visit the Sport England careers page to review the job profile document, job description and person specification.