Head Of Digital

Head of Digital

Location: Bristol City Centre (Hybrid)

Salary: £60K - £70K DOE

We're searching for a Head of Digital to join the Senior Leadership Team at the UK's leading Digital Agency for the legal sector. Through various marketing channels and web development, this agency supports over 300 clients nationally and internationally, to help build, boost and optimise their online presence.

The Head of Digital will step into the SLT from day one, leading their SEO, PPC, Copywriting, Digital PR and Social teams to help grow the Marketing Services revenue through strong leadership and strategic direction. Of over 100 marketing services projects running at any given time, the majority are SEO, therefore prior experience and a strong technical understanding of SEO is essential.

About You

You will need experience in having run SEO projects yourself but also have a strong wider digital marketing understanding. In this role, they're not expecting you to be delivering the work yourself, but rather leading teams of specialists to do this, but also challenging how things are done, bringing your prior experience to these discussions.

You must be able to inspire, hold your own and give direction to the team around you. You will also liaise closely with the Marketing and Account Management teams to assist with client communication when required.

This role would suit someone from an agency background already in a similar role, or a senior SEO Manager looking for the next step up and wanting to move away from day-to-day campaign management and lead a department instead. Either way, experience in managing or coaching junior colleagues is vital. If you are not already doing this, please do not apply.

Main Responsibilities

Team Management and Training

• Line management of the various 'Head of Teams' and the SEO team (5 people) directly. You will have nine direct reports in total; holding regular 1-2-1s, dealing with any performance-related issues, identifying training requirements, delivering annual reviews and setting objectives.
• Recruitment and induction of new team members
• Resourcing of projects within the SEO team including reviewing capacity and assigning new projects as necessary
• Communicating any team or resourcing issues with the Managing Director swiftly
• Understand the stresses and strains of managing a team of people

Project Management

• Oversight of the work which all the teams are doing using ClickUp
• Oversight of new projects coming into the teams, including reviewing the service agreement/proposal in line with the quote and ensuring the relevant team manager is briefed
• Carrying out monthly project reviews for each SEO project with your team and the relevant Account Managers, ensuring any issues are escalated and monitoring of time vs budgets
• Reviewing clients' monthly project reports, and identifying any potential issues to discuss
• Troubleshooting on projects; providing a second opinion and advice
• Identifying any resourcing bottlenecks and escalating to the Managing Director or Head of Operations
• Identifying and implementing any process improvements that could be made, working alongside the Head of Operations

Best Practice

• Keep on top of what 'best practice' looks like in SEO, PPC, Digital PR & Social Media
• Ensure that our team and the strategies we employ achieve the best outcomes for our clients
• Research and implement new software tools as and when required to improve the success of our campaigns

Sales Support

• Help the Account Management team nurture leads from initial contact, through qualifying to the proposal stage, helping them win new business from existing and new clients and ensuring a seamless onboarding with your team
• Support the Marketing team to help shape marketing campaigns and compile supporting materials to help communicate our successes and drive more leads into the business

Required Skills

• Experience in managing a team of people
• Experience in managing SEO projects and providing regular reviews of performance from the work your team have implemented
• Understand the commercial imperative of Digital strategies for our law firm clients
• Excellent attention to detail and ability to retain oversight across a large number of projects and teams simultaneously
• Working alongside other heads of departments

Desirable Skills

Experience with/of the following is desirable:

• Minimum of 5 years experience in SEO
• The software stack we use
• Google Analytics
• Search Console
• Google Ads
• Google Looker Studio
• ClickUp
• Ahrefs
• BrightLocal
• AuthorityLabs
• Screaming Frog
• Autosem

Interested? Please apply now.

We look forward to hearing from you!