Head Of Digital Communications & Marketing

A trade representative body is seeking a Head of Digital Communications & Marketing to formulate and deliver their digital comms and marketing strategies. This is an exciting and newly created role reporting to the Director, with line management responsibility for an officer, and working alongside the Head of Communications and the Events Manager. The successful candidate will oversee and be responsible for digital messaging and communication for products, services, events and training, using the organisation’s website, social media and related platforms.

Key responsibilities:

• Develop and execute a Digital Communications strategy
• Manage the website ensuring that it is user-friendly and market-leading
• Lead and manage on all social media channels
• Responsibility for all member emails, ensuring that content is engaging and effective and appropriately tracked and monitored
• Track audience engagement, make recommendations and keep up-to-date on trends and developments

Key Skills

• Demonstrable experience of delivering Digital Communications and marketing strategies ideally in a similar sector environment
• Experience of maintaining complex websites
• Knowledge of Digital marketing techniques and tracking processes
• Knowledge of user experience (UX) and accessibility principles for desktop and mobile websites
• Experience of maintaining social media channels for complex organisations with multiple audiences
• Experience of developing and executing successful social media campaigns and producing high quality video and podcasts
• Good editorial skills, attention to detail and an excellent grasp of written English
• Excellent communication skills with ability to converse with a wide range of stakeholders
• Experience of monitoring budgets

Due to a high volume of applicants, we are unable to respond to everyone. We will get in touch if you are successful in your application.

VMAGROUP is a leading international interim, contract, temporary and permanent recruitment and executive search specialist. We are specifically focused on providing support to the communications, digital and marketing communities.

Our specialist practice areas cover: communications, corporate communications, internal communications, change communications, PR, media relations, financial communications, CSR, public affairs, investor relations, marketing, digital marketing and agency services.

We have a reputation for providing expert consultancy services and advice, supported by in-depth knowledge of the professions we recruit for. Our thought leadership and benchmarking studies have become go-to resources for the communications and marketing industry, supporting planning and decision-making for organisations of all shapes and sizes.

In the UK, VMAGROUP has offices in London and Manchester and in Europe, VMAGROUP has offices in Amsterdam and Brussels, but we work with organisations and individuals on a global basis.

VMAGROUP is committed to equal opportunities and is a Diversity Pledged Recruiter.