Head Of Digital Marketing

Gleeson Recruitment Group are pleased to be working with a market leading consumer business, based in South Staffordshire to recruit for a driven and strategic Head of Digital Marketing specialist.

Job title: Head of Digital Marketing

Location: South Staffordshire

Salary: £50,000-£60,000 + bonus opportunity + benefits

Contract: Permanent, full time

Hybrid working: Onsite 1 time a week

Start date: January 2024-April 2024

The role:

This is a managerial role where you will lead on the success of the businesses digital roadmap. You will manage a team of Digital specialist and agencies to deliver on all aspects of Digital acquisition including but not limited to SEO, PPC, CRO, CRM, Paid social and website optimisation.

We are looking for candidates who are driven to deliver success and are looking for a role that will see them develop and progress in their career.

This is a transformation role where you will look to deliver significant change to how the business currently runs its digital platforms. It is a fantastic opportunity to put your mark on a leading consumer business within UK and Europe.

Key requirements:

• Plan and implement Digital Marketing strategy that will increase brand awareness, commerciality and business growth across UK and Europe
• Lead digital transformation initiatives
• Drive SEO for the business
• Deliver on SEO, CRO and content strategies
• Work with agencies to deliver on CRO, PPC and Paid Social
• Improve online conversion rates and deliver improved content strategies
• Work with internal teams to optimise marketing strategy and increase brand awareness
• Utilise data and monitor all activity including user experience and revenue to provide actionable insights
• Drive acquisition through Digital Marketing strategy
• Adapt marketing activities by staying abreast of changing trends and technologies
• Create engaging content across all platforms including video
• Lead a team of Digital Marketing Specialists
• Take accountability for the Digital Marketing team budget
• Work in line with the Marketing Director and deputise

Candidate criteria:

• Previous experience in a senior Digital Marketing position
• Proven examples of driving successful digital performance and increasing acquisition within a consumer facing business
• A drive to take on a transformation challenge
• Strong SEO and CRO knowledge
• Experience managing agencies
• Strong stakeholder management skills
• Experience managing large budgets
• Knowledge across multi-channel digital strategies
• Evidence of strong ROI and improving performance
• Strong data knowledge and reporting experience

Please apply for more information

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