Head Of Fundraising

The South West Coast Path Association is a champion and guardian for the Coast Path, England’s longest National Trail. We are a strong membership charity employing the National Trail team, an active member of the South West Coast Path Trails Partnership, fundraising to help protect and promote this world-class long-distance trail.

The Head of Fundraising will co-ordinate the charity’s fundraising activities, engaging with members, supporters, businesses, trusts and foundations and the wide range of stakeholders in the Coast Path and wider public communities who use, enjoy and benefit from this 1,000km National Trail.

You will:

• Develop and implement the charity’s fundraising strategy, continuing to diversify fundraising channels and leverage best return on investment of Fundraising activity for the charity.
• As an active member of the Membership and Fundraising Committee be responsible for delivery of and reporting on the fundraising aspects of the charity’s Business Plan.
• Drive effective individual and community fundraising from supporters – growing the supporter base.
• Manage the charity’s corporate and business engagement activities to help ensure strong business financial and in-kind support for the Coast Path – including further growth of the Way Maker programme.
• Review and implement the charity’s legacy strategy.
• Lead fundraising elements of the charity’s membership programme as part of the Membership Team.
• Have oversight of the Coast Path Friendly programme, including growing the proportion of Coast Path Friendly Events along the National Trail.
• Work with the Path Team to identify projects needing support.
• Work with the Head of Comms to develop campaigns, products and strategies to ensure the charity remains an effective and fundraiser for the Coast Path.
• Innovate with new audiences, technologies, channels and messages to ensure strategies and tactics are up-to-date and tested in the field.
• Engage with the SWCP Trails Partnership, England Coast Path Partnerships, National Trails UK World Trails Network and other networks to raise funds for the charity’s work through co-ordinated campaigns such as World Trails Day.