Head of Fundraising and Marketing

Title: Head of Fundraising and Marketing
Contract Type: Full Time
Salary: £40,000 - £45,000
Location: Oxford Head Injury Services Office, 4 Bagley Wood Rd, Kennington, Oxford OX 5PL (hybrid working possible)

Job Summary
The post holder will be responsible for leading the charity’s Fundraising and Marketing work and will
input into the charity’s overall direction and management as part of the senior management team.
Primary areas of activity
• Be responsible for the day-to-day running of the fundraising, marketing, and communications functions.
• Develop, implement, and monitor fundraising strategies to deliver sustainable growth in income.
• Develop, implement, and monitor the charity’s marketing, communications, and digital media
work to enhance the public profile of Oxford Head Injury Services (OHIS) and help increase
the number of people using the charity’s services and supporting its work.
• Manage the Fundraising and Marketing team and external agents to ensure the effective delivery of
strategic plans.
• Report to the Chief Executive Officer (CEO) / Trustee Board on your department’s strategies, plans
and progress against targets.

Fundraising
• Research, identify and prioritise potential fundraising opportunities.
• Engage with potential funders including trust, corporate and major donor funders,
develop appropriate cases for support and oversee any application processes.
• Develop and maintain effective donor relations and supporter care programs.
• Maximise income from a full range of sources.
• Ensure appropriate use of the charity’s database and support its ongoing development.
• Develop a fundraising culture among staff and volunteers so all stakeholders are
aware of the importance of income generation.
• To ensure that appropriate standards are in place and followed to protect the charity
and its reputation regarding, relevant legislation such as GDPR,

Marketing
• Review the profile and brand for OHIS ensuring in remains aligned to the charity’s goals and
future direction.
• Create and implement a digital media growth plan.
• Set high professional standards, good practice, and clear identity for all OHIS materials,
publications, and website.
• Oversee the publication and production of the annual review, impact report and other
related publications to ensure they are produced to schedule and within budget.

• Oversee marketing campaigns for OHIS products and services to existing and new
target markets, in consultation with other teams set standards and procedures for
marketing campaigns.
• Oversee the continued development and day-to-day management of the charity’s website.

Media and Communication
• Work with the CEO to support the creation and delivery of awareness campaigns ensuring
that awareness work is in line with the charity’s Fundraising and Marketing strategies.
• Oversee the development and management of the charity’s case study database ensuring that the
charity has a wide selection of case studies to use across the charity.

Management
• Lead on quality assurance in marketing and fundraising ensuring that high quality work is
delivered on time and effective systems and structures are created to achieve this.
• Direct and manage the performance of the Fundraising and Marketing function and external agents.
• As the team develops, ensure that all Fundraising and Marketing staff have and understand
their job descriptions and have development plans in place.

Financial
• Develop annual budgets for the Fundraising and Marketing team.
• Regularly review the team’s financial commitments and actual expenditure, alerting the
CEO of any significant variations.
• Work with the CEO to ensure that any restricted funds are used as planned and any
contractual obligations met.

General
• Undertake other duties commensurate with the post as required by the CEO and Board of
Trustees from time to time.
• Abide by OHIS’s policies and procedures including those related to data protection, safeguarding, and equality and diversity.
• Be familiar with matters relating to Health & Safety Management, as affecting themselves,
their team, and the organisation.
• Always promote the charity’s vision and values.

This is an outline of the post-holder duties and responsibilities. It is not intended as an
exhaustive list and may change from time to time to meet the changing needs of the
charity.