AddressWhytematter are proud to be representing our client a vastly growing FMCG Company
The Role:
In line with the Strategic Growth Plan (SGP), develop a clear marketing plan to profitably maximize the Brands' market share across our target trade channels and product sectors.
Member of the senior leadership team (SLT) reporting into the Managing Director.
Based at a location in Northern Ireland.
Your Duties:
Develop clear and distinctive market positioning for our brands in the respective Retail and Foodservice trade channels.
Work closely with the Head of Commercial to support the Commercial team with their SGP targets ensuring that all the Brands are further developed in line with our strategic commercial objectives.
Work closely with the Head of Food Innovation and Development to ensure that all Branded new product developments (NPD) are aligned to our strategic marketing plan and are driven by product category and consumer insights.
Identify and quantify new, profitable growth opportunities by pulling together consumer and market trends to justify our focus and to help secure any required capex requirements.
Develop unique selling points (USPs) that help protect and grow our business and give clear distinction between Branded and private label customer development.
Quantify the size of the target markets and regularly track our market share across all target trade channels and product sectors.
Regular review of sales and margin by product sector to ensure alignment with our SGP.
Continuous monitoring of their competitive set and developing trends across all our target product sectors.
Management of our internal marketing team and defined out-sourcing agencies.
Ensure all team job descriptions are up to date.
Implement and develop a clear social media strategy to help deliver on the Brands' commercial targets as set out in the SGP.
Hold regular meetings with internal marketing team and out-sourced agencies to ensure continued focus on the delivery of our SGP.
Management of the marketing budget to ensure controlled spend targeted towards supporting the delivery of our SGP.
As part of controlling the marketing budget, propose and manage the proposed trade show activity, acquired market data intelligence and consumer research spend, sponsored events, PR / social media activity, and presence at target awards ceremonies.
Active member of business sustainability team with a strong focus on upholding specific principles as part of core Brand values.
Management of all internal and external business communications.
Active member of the SLT and company crisis management team.
Attend regular SLT meetings with key marketing updates.
Hold regular internal marketing meetings to engage with SLT on key marketing focus initiatives.
Required Skills and Competencies:
- Senior marketing manager.
- Strategic approach with a strong creative energy.
- Experience of Brands management in both Retail and Foodservice trade channels.
- Experience of managing external marketing related agencies.
- Good interpersonal skills.
- Ability to work under own initiative.
- Strategic thinker, good financial awareness, strong management skills.
- Motivated and driven to succeed.
- Excellent organization and planning skills.
