Head Of Marketing And Commercial

Mary’s Meals International is delighted to be recruiting a Content Marketing Officer who will have responsibility for the creation, development and implementation of Marketing content to support the expansion and growth of the organisation.

You will join a team of Marketing specialists responsible for an in-house managed marketing cloud which manages every aspect of Marketing output including web design/build, brand management, videography, graphic design, paid marketing, CMS management, front end UX/Design, project management and data analysis. As part of our family, you will have the support and benefit of decades of experience across multiple disciplines.

At the core of the Content Marketing Officer role is to generate engaging and effective digital marketing content, in support of global marketing campaigns and to translate organisational goals into successful, objective-based marketing content for use on a variety of channels.

Key Duties:

• Create, manage, and implement digital content for our website, newsletters, blogs, and landing pages.
• Increase discoverability in organic search for content and campaign landing pages by conducting research and provide practical recommendations for change.
• Research consumer trends to ensure that content is relevant and appealing.
• Working with international fundraising groups and internal stakeholders to explore what changes can be made to create compelling content from central messaging that is a good fit for specific (global/local/national) markets.
• Work with the Marketing Manager to develop content strategies to effectively reach specific target audience groups and help us achieve annual marketing goals and wider strategic objectives.
• Understanding and optimising specific content/webpages with key engagement metrics at the core - for example traffic acquisition, conversion and organic search results, and providing practical solutions to increase across all areas in line with strategic objectives.
• Working with our internal creative team to ideate and define specific content requests, goals, and opportunities. 
• The successful candidate will be a confident speaker, with the ability to deliver concise and engaging presentations, showcasing work and reporting on key metrics

What we are looking for:

• Experience working in a content marketing role.
• Demonstrable experience and excellent working knowledge of how to produce and edit website content within a recognised CMS platform (i.e. Wordpress, Drupal, Expression Engine).
• Highly proficient in the planning, implementation and assessment of Marketing campaigns, projects, content types and initiatives.
• A creative eye and attention to detail - transforming information and data sets into engaging content.
• Structured and organised - with the ability to prioritise a variety of tasks in line with team needs.
• The successful candidate will have experience in optimising content – including but not limited to – on-page SEO best practices (tags, meta images & descriptions, backlinks etc.) as well as an understanding of search intent and site visitor activity.  A knowledge of technical SEO would be advantageous.
• Knowledge of CRM marketing tools would be beneficial (Dot Digital, Mailchimp, Salesforce Marketing Cloud, or equivalent).
• Bachelor's Degree or similar experience in journalism or marketing

We have a remote-first approach to work and are happy for you to work remotely and flexibly, in a way that best supports your work-life balance. We also have an office near Glasgow city centre for those who live nearby and would like to work from here occasionally or on a regular basis.

Mary’s Meals is a global movement supported by people from all walks of life and we are focused on one goal – that every child receives a nutritious daily meal in a place of education. We continue to change the lives of over 2.4 million children who today will receive a Mary’s Meals. We believe in the innate goodness of people, respect the dignity of every human being and family life and believe in good stewardship of the resources entrusted to us. In line with our values, Mary’s Meals is fully committed to a culture of safeguarding.

Mary’s Meals is committed to preventing any type of unwanted behaviour at work and we expect all the Mary's Meals family to share this commitment and work in the best interest of the communities we serve. Our safe recruitment practices ensure that only those that are committed to our high standards join our movement.

If you would love to use your skills, talents and experience to be part of positive change in the world, we would love to hear from you. Please apply and tell us why you want to work at Mary’s Meals and why this role is a great fit for you.