Head Of Marketing & Pr

ROLE TITLE: HEAD OF MARKETING & PR

REPORTING TO: MANAGING DIRECTOR

BASED IN: HEAD OFFICE

WORKING PATTERN: MON-FRI 

ABOUT US: 

Our Housemates are innovators who see the world differently and strive to make a difference within it. Each one is chosen and cherished for the skills, talents and characteristics that make them unique. As House of Hackney evolves, we empower our team to learn and grow alongside us. And, as a compassionate brand, we care about the wellbeing of our Housemates – whether that’s through offering a flexible approach to work with a four-day week over the summer or getting flexible (quite literally) in group yoga sessions. 

Step into our House and you’ll be in a land of print and colour, away from the sea of grey suits. Based in Shoreditch, the creative heart of the capital, our House is a place where imagination and collaboration can flourish – where everyone is accepted, all ideas are encouraged, and magic really does happen. 

We are deeply committed to shifting from being a B Corp sustainable business to a truly regenerative one, giving back more than we take. We are a work in progress and the successful candidate will have an innovative and proactive approach in everything they do to support this commitment and our wider mission.

THE ROLE: 

The Head of Marketing will be an experienced leader who brings a track record of success growing dynamic lifestyle and/or luxury brands and successful omnichannel businesses. This role will be responsible for leading the development and implementation of our global marketing and PR strategy to serve our business objectives and Company mission. The Head of Marketing will implement effective strategies for market and/or category expansion, and brand positioning. This role will develop and execute best-in-class campaigns to drive brand awareness and support sales growth.

The role requires a strong social and environmentally aware mindset with a constant desire to improve the management of their division in ways that align with the company's goal to become regenerative.

KEY RESPONSIBILITIES AND DUTIES:

STRATEGY

• Set global Marketing and PR strategy and vision for the short, medium and long-term future to meet exceptional growth targets (1-5 year horizon)
• Create a clear vision and pathway for the Marketing department to transition from small to large company – including commercial growth, capability development, team structure evolution and infrastructure development
• Create top down strategies and foster bottom-up ideas and initiatives to drive growth and develop a business plan to deliver annual KPIs and company mission
• Responsible for the Marketing and PR P&L – held accountable for delivering top and bottom line commercial results. Work with SLT to re-forecast as needed.
• Harness all relevant facets of the Marketing mix to ensure a cohesive, efficient and effective communication strategy across digital, CRM, partnerships, collaborations, PR, influencers and social media.
• Work with Omnichannel Commercial Director to evaluate, enhance and approve Brand campaigns from the respective teams.
• Use data-backed judgement about the right investment allocation decisions and opportunity costs to ensure optimum return.
• Ensure consistent brand and comms strategy and vision is seamlessly executed across all regions globally in line with our Brand positioning & mission.

   

EXECUTION

• Drive excellence in execution across all facets of the marketing mix including social media, influencers, content, paid media, comms, owned platforms & other areas we evolve.
• Ensure all plans operate within agreed budget parameters, driving efficiency to ensure the most effective use of resources.
• Set clear Brand standards, guidelines and KPIs in line with Brand positioning, mission and vision.
• Ensure effective measurement systems, trackers and reporting structures are in place to test and learn, evaluate success and optimise outcomes on a weekly, monthly and quarterly basis as appropriate.
• Manage global media relations through collaboration with PR firms and journalists to enhance Brand presence globally.
• Monitor competition (acquisitions, pricing changes and new products and features), share updates via regular formal/informal competitor reports to drive competitive differentiation.

   

LEADERSHIP

• Manage, motivate and nurture the marketing team, spanning the functional areas of brand marketing, social media, copy, and press.
• Provide inspiring leadership to the marketing team to create an environment that promotes great performance, new learnings and positive morale
• Oversee the timely execution of daily, weekly, monthly and seasonal reports
• Set dept and team goals to ensure efficient running of department, with clear focus on priorities to deliver overarching company targets and goals
• Communicate with clarity and influence and manage key stakeholders on strategic vision and department priorities
• Effectively work cross department ensuring buy in from all key dept stakeholders for project delivery.

   

THE IDEAL CANDIDATE

• Extensive marketing and comms experience, preferably for a luxury brand
• Expertise across core marketing functions, including paid media, brand marketing, cross-channel communications and PR
• Ability to build bottom up ROI plans to effectively evaluate project viabilities and priorities.
• Experience leveraging consumer insights to address barriers to purchase
• Appreciation and understanding of experiential and community marketing tactics
• Able to clearly set business objectives, priorities and measure successes based on KPIs (both quantitative and qualitative metrics)
• Experience of implementing Marketing plans and initiatives on an international level (experience in the US preferable)
• Experience in driving cross-functional collaboration and improving ways of working.
• Experience of overseeing online and offline marketing channels – SEM/SEO, programmatic, affiliates, print, OOH, direct mail etc.
• Strong business judgement and decision making skills; ability to identify, prioritise, and articulate highest impact initiatives

   

BENEFITS: 

As always, there are some perks:

• 22 Days Holiday Allowance + Bank Holidays + Maundy Thursday and a half-day for your birthday
• Seasonal 4 Day Week Scheme, Fridays off all Summer.
• Reduced Winter Hours - we're finishing at 4PM every day
• Cycle to Work Loan Scheme
• PayDay Drinks every month
• We have at least two exciting team gatherings each year, like weekends at Trematon Castle and legendary Christmas parties.
• If you're a Housemate, you're a part of the House of Hackney family, so we celebrate birthdays in our offices.
• Plastic free joiners package
• Monthly team lunches as part of our team meetings
• Breakfast and fruit for everyone and plenty of herbal teas and coffee
• Volunteering days
• Medicash Health and Wellbeing Services - claim back scheme
• Opportunity to join important eco summits and protests
• 30% discount across HOH products and first grabs on sample sale items

   

Our House is a home for everyone. As a culture led business, we aim to be an inspiring and meaningful place for people to work, and as an equal opportunities employer, we foster an environment in which everyone can learn, grow and be heard - regardless of age or seniority. We strive for and believe in a fully inclusive, diverse, supportive and accepting workplace.. We care about people’s physical, emotional and mental wellbeing. Our Housemates are open-minded people from a range of backgrounds and lived experiences who share our values and culture.

Unfortunately, we are not able to offer a visa sponsorship or remote working.