Address RESPONSIBILITIES
As our Influencer Marketing and Communications Manager you are responsible for implementing Influencer Marketing and PR strategies for luxury fragrance brands, some of which include BOSS, Calvin Klein and Marc Jacobs with a strong focus on digital and social communications to drive brand awareness and visibility. This role will also help support local implementation of strategies and to harness the power of traditional and digital media to facilitate and inspire connections and engagement between the Coty Luxury brands and their target audiences.
Your main focus : Support the Influencer Marketing Lead with driving the UK IM vision and agenda for the key Coty Luxury brands Building and maintaining excellent influencer and media relations across print, online, social while identifying gaps: Beauty Editor/ Director level, freelancers, mid-/top tier influencers and agents Supporting the Influencer Marketing Lead in executing influencer partnerships from beginning to end in line with strict brand guidelines.
Managing IM budget for the relevant brands ensuring all press launches and initiatives have effective cost control and deliver high ROI Manage and lead effective local event management, creating unforgettable brand activations and support IM lead in implementing immersive experiences with content control at the heart Strong strategic thinking in influencer mapping and identification to work on brand activations, to attend local/international IM events and to bring the brands high value ROI-Driving awareness of the Luxury brands to generate maximum coverage on relevant media channels. Creative and proactive thinking to push our brands visibility. Track and monitor the Luxury brands performance and share regular reports across the teams using the external tracking platforms. Manage & mentor Influencer Marketing assistant to ensure smooth running of press office – with tasks including setting up Influencer vendors and raising PO’s accordingly and oversee assistant in invoice process for the team, manage work-load of IM assistant alongside Assistant Influencer Marketing Manager Managing the implementation of new launches and always on seeding by ensuring press materials and stock are available in line with the launch calendar. Oversee the managing of our third-party suppliers to ensure mailings are carried out in a timely and efficient manner. Work closely with the digital/e-comm /local brand teams to ensure the IM strategy aligns with the digital agenda/vision in terms of launch calendar and retailer support.
YOU ARE A COTY FIT
As an experienced Influencer Marketing and Communications Manager you get energy from working in a fast-paced, diverse and international environment. Other than that, you:
Have strong media contact knowledge across print, online, digital and influencers / agents Forge strong working relationships with Global IM teams, following set practices and processes for approval of UK participation with both local and global activations Have strong insights analytical skills with experience in using IM analytical platforms Efficient and proactive reporting skills with global and internal teams Maintain a strong understanding of competitor activity and activity within the competitive beauty landscape-In-depth knowledge, understanding and a passion for social media and trends in the social media space Experience in devising and implementing strategic plans Excellent leadership, management, and communication skills Excellent time management skills and the ability to adapt well to change and multi-task
Effectively manage and take ownership of IM budget, ensuring all launches and initiatives deliver high ROI, also overseeing invoice process
OUR BENEFITS
As our Influencer Marketing and Communications Manager some of the benefits you will receive are : A salary that matches your knowledge and experience A generous pension scheme Private Medical Insurance Hybrid Working
RECRUITMENT PROCESS Our recruiter will contact you within 10 working days. A telephone/online introductory meeting follows. A first online/in-person interview A second interview You will receive a proposal with the terms of employment.
ABOUT COTY
Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness. Therefore, we are proud to be an equal opportunities employer. We do not discriminate against any candidate or employee and strive to be an open, inclusive and diverse workplace where all employees can be their authentic self. Join us in making over the world of beauty!
For additional information about Coty Inc., please visit www.coty.com/your-career .
