Main purpose of role
Build relationships with clients to drive sales through design, execution and delivery of data based analytics. The role will play a central part in the visualisation of data to ensure that the client receives analysis and measurement in an easy to use and visually engaging format.
Key Tasks and Responsibilities
Reporting, Insight & Evaluation
- Shape and tell stories using data which will allow our clients to make fact based decisions
- Engage our clients in a consultative manner to understand the areas in which they will benefit from insight support
- Develop strong working relationships with managers or key decision makers within your clients
- Support our teams by directing them to the most effective course of action through your insight
- Provide feedback on competitor/market intelligence
- Take ownership for ensuring all reports are delivered accurately and to an agreed schedule
- To build relationships across our Clients with regular and frequent contact including attendance at commercial presentations, performance reviews and analysis
- Build relationships with all colleagues working on your client account
- Ensure great quality of analysis to enable the delivery of a profitable service with a great return on investment for the Client
- Lead the identification of commercial opportunity in order to direct and challenge client strategy
- Responsible for producing and presenting the findings of analysis to key client contacts
- To build and deliver regular data reports to the Client, ensuring visual impact
Operational & Impact Analysis
- To forecast the impact of the field team operation
- To measure the actual impact of field operations - ROI (Return on Investment)
- To provide analysis and visuals on new product launches and reasoning for success
- To produce and monitor promotional effectiveness, profitable promotions and compliance
- To supply analysis on price impact
- To measure and analyse the impact of POS (Point of Sale) location
- To deliver distribution compliance and opportunity analysis
- To provide impactful analysis on planogram compliance
- Support with the analysis of intervention impact and lost sales opportunity
- Lead the analysis on supply chain operational efficiencies
Field Optimisation
- To provide and maintain a dynamic call file set driven by EPOS data analytical capability and other third-party data sources
- To consistently utilise territory optimisation and journey planning software
Other Requirements
- Be the best you can be every day
- Operates in-line with our workplace behaviours and values
- Take personal responsibility to comply with Health & Safety Regulations
- Take responsibility for your own personal development and ensure all mandatory training is completed on time
- Adhere to all General Data Protection Rules and policies (GDPR)
- Regularly read and follow Company policies and procedures at all times