Address
Form of work
SalaryA fantastic opportunity has arisen for an Insights Manager to join our Marketing team based in Spalding, Lincolnshire.
In this busy and exciting role, you will lead the consumer and category insights agenda across a number of product areas in our business and deliver key insights with engaging and compelling narratives.
This is an internal facing role where you will provide insight and collated information cross functionally to influence the direction of our customer proposition and business strategy – with collaboration, curiosity, creativity, conviction and the confidence to challenge, at the heart of all you do.
Accountabilities
- Communicating insights with intensity and engaging narratives to all relevant stakeholders - helping to influence strategy creation and future pipeline that will drive value for Bakkavor and external customers
- Disseminating group opportunities by attending sector, category and project meetings as a consumer / category champion - presenting recommendations to senior stakeholders as you go
- Leading insight projects to improve our consumer understanding and insight capabilities
- Acting as the consumer expert point of contact, influencing customer thinking at a category level, both short and long term
- Interpreting category insights and overlaying customer shopper behaviours, attitudes and trends to provide relevant and robust rationale to support business, customer and category direction
- Creating category performance insight presentations, distilling insight from multiple sources and presenting compelling and insightful content to relevant stakeholders
- Supporting pipeline creation and idea facilitation through clear communication of category insights to ensure the consumer needs are clearly understood
- Influencing proposition development via the regular communication of key shopper, category, competitor, food, packaging trends and insights
- Ensuring the voice of the consumer is represented in all decision-making moments
- Supporting commercial on the category management process
- Understanding the competitive position and identifying and delivering on opportunities that exist to deliver USP to the total customer proposition
- Ensure relevant insight held about our consumers, briefing, conducting and sharing research output to demonstrate consumer sentiment about our category areas, highlighting relevant opportunity that exists
- Managing the workflow and requirements for the customer area, scheduling work to meet all internal and external requests
- Challenging and evaluating all requests in a smart manner to ensure each project delivers optimally for all stakeholders
What you’ll receive
As an equal opportunity employer, we’re committed to providing a safe and rewarding environment for you to thrive in. This is why we work hard to deliver benefits, rewards and wellbeing offerings that are important to you.
You’ll enjoy:
- Bonus up to 10%
- A stakeholder pension scheme
- Personal accident Insurance
- Free independent mortgage advice
- Employee assistance programme
- A range of voluntary benefits
- Holiday purchase scheme
- Additional life assurance
- Dental & hospital cash plans
- Discounted tutoring for children
- Access to financial learning tools
- Affordable loans via your salary
- Proud to be and loyal service awards.
- Plus, a commitment to your wellbeing that includes emotional, physical and financial support services delivered by our fantastic team of wellbeing champions.
Proud to be Bakkavor
We’re proud to be the market leader in the UK fresh prepared food industry. We’re proud to supply meals, salads, desserts, pizza and bread to leading grocery retailers including Tesco, M&S, Sainsbury’s and Waitrose. We’re driven by the hard work and passion of our people and are delighted to offer a wide range of careers across our business – come and join our dedicated Bakkavor team!
