Integrated Campaigns Manager

End Date
Wednesday 03 April 2024
Salary Range
£57,546 - £63,940
We support agile working - click here for more information on agile working options.
Agile Working Options
Hybrid Working, Job Share
Job Description Summary
Uses insight and expertise to develop and deliver integrated marketing campaigns, in terms of scale, scope & specialism.
Job Description
JOB TITLE:Integrated Campaigns Manager
SALARY: £57,500 - £63,900
LOCATION:Bristol
HOURS:Full-Time
WORKING PATTERN:Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, in the office.
Integrated campaigns that have a programmatic approach to marketing deliver +20% marketing enquiries and 2.5x more conversion rate. Given that Lloyds Bank Merchant Services works with a range of customer segments across SME to enterprise, vertical sectors and diverse products, delivering Integrated Campaigns is needed to bring more focus to our marketing.
This role will bring a more connected and structured effort to our marketing strategy enabling us to be product focused, customer centric and demand generation led.
About this opportunity
The campaign manager will be responsible for managing the campaign marketing and content initiatives for Lloyds Bank Merchant services; helping to accelerate business growth by executing key Integrated Campaigns across the business.
This person will work closely with product marketing managers, segment marketing managers and the demand generation teams and serve as an interface between the brand and GTM marketing team for Merchant services.
As an campaign manager, you will be responsible for:

• Setting up and running of the Merchant services campaign strategy and execution
  
• Delivering a set of carefully choreographed activities with a focused set of integrated campaign deliverables to support major product launches, strategic marketing initiatives, content development and creation, and more.
  
• Ability to understand and execute multi-channel campaigns including through digital, press, social, 121, events, and webinars, with a strong understanding of designing inbound campaigns.
  
• Develop content marketing (blog, articles, infographics, social cards, success stories) and lead nurturing assets
  
• Manage internal and external agencies to create and manage the production of compelling campaign materials that broaden our reach across the UK.
  
• Proven understanding of payments and merchant services will be an added advantage.
  
• Ability to manage budget and measure campaign success
  
• Be the brand champion for the business and ensure all output is on brand.
  

What you'll need

• Relevant experience in B2B marketing with experience in payments and fintech an added advantage
  
• Strong expertise in creating Integrated Campaigns with proven results
  
• Content writing skills with proficiency in English is essential.
  
• Proven expertise in digital marketing is essential.
  
• Strong analytical skills with ability to quickly understand and learn complex subjects is essential
  
• Ability to work with a matrix reporting structure
  

About working for us
Our focus is to ensure we're inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms. We want our people to feel that they belong and can be their best, regardless of background, identity or culture.
We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer initiative. And it’s why we especially welcome applications from under-represented groups.
We’re disability confident. So if you’d like reasonable adjustments to be made to our recruitment processes, just let us know.
We also offer a wide-ranging benefits package, which includes:

• A generous pension contribution of up to 15%
  
• An annual bonus award, subject to Group performance
  
• Share schemes including free shares
  
• Benefits you can adapt to your lifestyle, such as discounted shopping
  
• 30 days’ holiday, with bank holidays on top
  
• A range of wellbeing initiatives and generous parental leave policies
  

If you're excited by this opportunity, we'd love to hear from you. Together we’ll make it possible!
At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.
We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.
We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.