OVERVIEW OF THE ROLE:
The Manager, PR & Communications will have a pivotal role in implementing the PR & Comms strategy across our Hayu and EMEA Networks & DTC operations. This role will work closely with the Marketing teams to align PR and Comms activity to heighten awareness of our brands and content – with particular emphasis on driving viewing, subscriptions and retention.
KEY RESPONSIBILITIES & DUTIES:
- Work in close collaboration with the Director, PR & Comms to plan and execute effective PR & Comms activity across our portfolio of brands, including Hayu, Universal+ and networks such as 13TH STREET, E!, SYFY, Diva and DreamWorks
- Build collaborative stakeholder relationships – both internal (Marketing, Social, Creative, Finance, Legal, Commercial, Product, US Comms’ counterparts etc.) and external (agencies, distributors, platform partners etc.) – to facilitate the fulfillment of PR & Comms objectives
- Support on range of talent tours, media interviews (in-person and virtual), press junkets/events
- Liaise with Comms colleagues and external PR agencies across multiple markets to maximize talent opportunities for content shared across territories
- Act as brand champion for both Hayu and the EMEA Networks & DTC business, ensuring alignment of messaging and creative across all media touchpoints
- Lead on press office activities including drafting of press releases and sourcing necessary approvals by internal and external stakeholders (e.g. distributors)
- Work closely with the Marketing and Social teams to identify effective influencers for bespoke initiatives
- Manage the creative concepting, briefing and workflow with in-house and external creative teams as it relates to PR & Comms activity
- Leverage events and activations for media and social coverage
- Create presentations, pitches and campaign reports (for the benefit of both internal stakeholders and external partners)
- Rigorous budget management: create and track POs, ensuring timely payment of invoices
- Ensure that all talent/publicity events are assessed by relevant stakeholders (e.g. legal/ compliance)
- Track and analyze results to measure the impact of our strategies
- Manage/coach Comms intern on range of responsibilities
- Support on internal comms activities such as regular newsletters and events