- International Programme Team
- Global Brand Marketing team(s)
- International Brand Ambassador network
- Heritage team
- Marketing contact as line manager
- Sales team
- Customers / Bartenders / Consumers
- Media and key trade influencers
Brand Education & Mentoring
- Inspire and educate in-market sales team on the brand to generate interest and a robust understanding of qualities/characteristic/heritage.
- Execute mentoring programmes with key trade customers and in particular bartenders, bar managers and mixologists.
- Identify and conduct tastings/education for target groups of consumers / opinion leaders.
- Build relationships with the outlet including customer and trade promotions, bar staff education and brand visibility.
- Working with the local sales and marketing teams, identify and target on-trade outlets for further development.
- Convert target consumers and influencers to the brand through tasting and brand education.
- Keep an on-going relationship with key flagship bars.
- Represent the brand at key events.
- Support the local team in the retail business where possible, with brand visibility, education and communication.
- Support implementation, tracking and evaluation of planned promotional activity in the trade.
- Propose, present and trial new brand initiatives, either international best practice or locally developed.
- Provision of market intelligence, investigating, analysing and reporting on key competitor activity and market dynamics to local brand team and Chivas Brothers.
- Highlight and promote the brand activities to relevant media/press contacts.
- Present the brand to trade and lifestyle press when/where appropriate opportunities arise.
- Complete quarterly report in line with Chivas Brothers format for circulation to PR Marketing and Chivas Brothers comprising of environment analysis, market trends, brand performance and specific ambassador activities.
- Provide regular best practice sharing.
- Develop and manage local social media campaigns, to target consumers, bar tenders and key contacts.
- Maintain strong social presence on and off line.
- Update with key events, brand activity and mentoring sessions and maintain and build relationships with key contacts.
- Work experience in Sales and/or Marketing post University or relevant University degree.
- A commitment to living abroad for a minimum of two years and a desire to continue an international career beyond the programme.
- A self-confident, outgoing individual who actively enjoys building strong relationships.
- A self-starter who takes initiative to make things happen – entrepreneurial, enthusiastic, a ‘can do’ attitude.
- Maturity and professionalism – strikes an appropriate balance between leveraging conviviality and representing the brand and company in an appropriate manner.
- A passion for the bar scene and mixology, and therefore can inspire and connect with the bar community.
- A responsible attitude and approach towards alcohol.
- Experience of living or studying abroad.
- An interest in whisky or gin.
- Creative side hustles, interests, and hobbies.