International Marketing & Recruitment Manager

International Marketing & Recruitment Manager
Stirling, Hybrid
Full time, Permanent
Salary range: £31,773 - £42,021 PA

Join Our Team at INTO Stirling: At INTO Stirling, we're dedicated to shaping the future of international education. As the International Marketing and Recruitment Manager, Marketing will be your focus, with support on Student Recruitment areas such as creating impactful marketing initiatives to attract top talent from around the globe.

Based within our beautiful Stirling campus, with direct links to Edinburgh and Glasgow, you will report directly to the Assistant Director of Recruitment at INTO Stirling, collaborating closely to execute our recruitment priorities and deliver outstanding customer service to our network of overseas offices.

Job Purpose: As the International Marketing and Recruitment Manager, you'll be instrumental in crafting a comprehensive marketing and communications plan aligned with our recruitment goals. Your creativity and innovation will shine as you develop captivating digital media content, manage social media platforms, and oversee our Marketing Ambassador scheme to showcase the student experience at Stirling. Collaboration will be key as you work closely with our global recruitment and marketing teams to maximize opportunities for cross-promotion and collaboration.

Key Responsibilities:

Marketing:

• Develop and execute a comprehensive marketing and communications plan that aligns with recruitment priorities.
• Create and manage the Centre's quarterly content calendar to drive student recruitment and support regional initiatives.
• Oversee the Centre's social media presence, collaborating with Student Ambassadors and INTO's Growth Marketing team to generate engaging content.
• Manage the Centre's CRM system to support recruitment and conversion, measuring the performance of email communications.
• Create rich digital media content including videos, photography, newsletters, blogs, and vlogs.
• Support marketing campaigns and produce content for flyers, testimonials, prospectus, and websites.
• Lead the Marketing Ambassador scheme, recruiting, training, and managing a team of student Ambassadors to generate user-generated content.
• Collaborate with marketing teams at INTO and the University of Stirling to maximize effectiveness.
• Develop and maintain a digital asset library to store photography and video footage.
• Manage alumni relationships with INTO Stirling graduates, ensuring powerful student stories are collected.

Student Recruitment:

• Support the implementation of the annual student recruitment strategy.
• Provide exceptional support to our in-country sales teams, ensuring they have the tools to promote INTO Stirling.
• Deliver various recruitment activities including exhibitions, agent training, school visits, interviews, and presentations.
• Travel within the UK and overseas to deliver promotional activities, organize travel itineraries, and facilitate delivery of promotional materials.
• Collaborate with recruitment, partnerships, and admissions teams at INTO and the University of Stirling.
• Lead prospective student and agent visits, as well as large stakeholder events.
• Manage the recruitment of prospective students referred to the Centre by the University.

Join Our Team: If you're passionate about international education and possess the skills and experience to excel in this role, we invite you to apply. Be part of a dynamic team dedicated to making a difference in the lives of international students.

Application process: We adopt an on-going recruitment process; we review applications as they are submitted. All applications will receive a response.

We Grow Together

At INTO, we’re in the business of growth. From school to university. From home to somewhere new. From dreams to career plans to long-awaited first days. And we believe growth isn’t just for students – it’s for our people too.

At INTO, growth means opportunities to feed your curiosity, to develop your skills and your career. It means staying true to our start-up soul, boldly saying “yes” and constructively saying “no”. It means building deeper relationships. And it means playing your part in our wonderfully diverse international community. Our dedication to growth – for students, our university partners and agents, for each other, and for ourselves – sets us apart. It’s what makes INTO a uniquely rewarding place to be, and to make a difference.

Job Types: Full-time, Permanent

Salary: £31,773.00-£42,021.00 per year

Schedule:

• Monday to Friday

Education:

• Bachelor's (preferred)

Experience:

• Marketing: 3 years (preferred)

Work authorisation:

• United Kingdom (required)

Work Location: Hybrid remote in Edinburgh, City of Edinburgh