Lead Marketing Analyst Luton, United Kingdom Hybrid Luton, United Kingdom

We are seeking an Analytics Lead who has the analytical and leadership skills as well as business experience to play an integral role within the marketing organisation and is looking to join a best-in-class team dedicated to continuously improving our brand performance. The Analytics Lead will be responsible for partnering the numerous end-users in the Brand, Social & Content teams with their various needs from tracking, analytics and measurement perspective, driving out insight to influence valuable change. Whilst you will report to the Director of Brand & Content, this role will collaborate with the Head of Effectiveness, Digital Marketing Analytics team as well as Consumer Insights team to connect data, learning and foster a support network.

This is a great time to join TUI as we have a core strategic focus on effectiveness, and this role will be a key driver for creative and channel effectiveness in our brand world in both owned and paid channels. Whilst our digital analytics and media econometrics are relatively mature, our brand analytics as well as mid-funnel content analytics have opportunity to develop. This role will connect into all, bringing up the level of maturity across our marketing team.

As the world’s largest tourism business, we offer great career opportunities together with a fast-paced, energising culture. Our UK Head office is in Luton, but TUI believes that work is something you do, not somewhere you go. As such, we operate a hybrid approach to work that allows freedom and flexibility, but also encourages effective working and strong team relationships.

Closing date for applications will be Wednesday 6th March.

ABOUT THE JOB

• Provide in-depth analytical support on key strategic areas of the business such as the Impact of Brand or Incrementality Analysis, working alongside senior stakeholders across different departments to ensure growth.
• Lead the Brand Marketing Testing Framework, working closely with key stakeholders across the Marketing department to ensure A/B tests, uplift studies, and similar smaller tests are statistically robust whilst larger tests including those with new platforms have a solid analytical foundation
• Identifying and automating relevant data feeds, establish measurement & reporting, design & implement multi-touch attribution models to support planning and forecasting
• Foster a data-driven decision culture by engaging the team, creating actionable insights, and selling in compelling recommendations to make an increasingly complex landscape more simple to operate in
• Create businesses cases for new technology or tools that are required for TUI to remain market leading; then own & automate these tools
• Act as an Analytics conduit between Brand, Social, Content and other areas of the business for key strategic priorities, including Head of Effectiveness, Digital Marketing Analytics & Consumer Insights

ABOUT YOU

• Multiple years’ experience working in marketing analytics, with brand & content experience preferred and travel experience ideal
• Self-motivated logical problem solver with strong analytical and numerical skills as well as strategic skills
• Experience with statistical testing, analysis & optimisation in a real-world environment
• Excellent organisation & multi-tasking, able to manage self and others
• Exceptional communication & presentational skills, able to articulate complex data to a variety of stakeholders both internal and external, flexing approach to experts vs non experts
• Proficient with the use of programming languages such as SQL, R and Python essential
• Comfortable using a variety of data visualisation tools such as Looker Studio or Tableau
• Prior experience using Cloud platforms such as AWS or Google Cloud preferred
• Fluent in excel & generally confident in learning new tools, technologies, and methodologies

ABOUT OUROFFER

• Fantastic holiday benefits including discounts, special offers and the ability to purchase additional ‘TUI time off’
• Health and Wellbeing support in five key areas – Financial, Health, Social, Community and Career
• Discretionary Bonus Scheme
• Private Medical Insurance, single cover with option to add dependants
• Permanent Health Insurance
• Pension scheme andlife assurance

We want to be the best-loved holiday company not only for our customers, but for our colleagues too. That’s why we offer a variety of benefits that go above and beyond a competitive salary, so we can help you to live your best life happily at TUI. Click here to find out more.

We love to see your uniqueness shine through and inspire the future of travel. If you would like to read more about what Diversity & Inclusion means to us simply visit Our DNA

If you require any further information regarding this opportunity, please email .Your application is important to us and we aim to get back to you shortly after the closing date