Legacy Fundraising Officer

In this exciting role you will be responsible for implementing the charity’s Individual Giving, Legacy and In Memory fundraising programmes (target of £1.3m in 2024). You will manage a team of up to two with the support from the Head of Fundraising, with whom you will work closely with to develop a series of targeted multi-channelled appeals and campaigns to engage with existing supporters and to attract, recruit and retain new ones.

You will be confident in handling and interrogating data, utilising your experience to deliver insight led creative campaigns across several channels. You will use data to test and learn through the delivery of persuasive and compelling appeals and campaigns - aiming to grow supporter loyalty and inspire repeat donations.

The delivery of exceptional supporter care and stewardship is paramount in this role, the post holder will require excellent communication skills to help deepen engagement strategies with supporters and work with an ambitious, positive, and creative approach - with experience in working collaboratively organisation wide.

Key responsibilities
Planning and implementation
• Increase individual gifts through enhancing the supporter donor journey.
• Develop new individual giving appeals and campaigns with a focus on direct marketing across various channels to engage with new and existing supporters to generate new income.
• Working with the communications team to design a multi-channelled approach to maximise the reach to the appropriate audiences.
• Develop the required tools and mechanisms to ensure ease of engagement.
• Design and implement a stewardship programme that cultivates long term support across all fundraising streams.
• Work across teams to raise the profile of the charity and its appeals and fundraising activities.

• Develop new ideas and initiatives to bolster individual giving.
• Grow in memoriam donations through selected partnerships and long-term relationships that raise the profile of Kidney Care UK within the sector.

Donor data analysis and segmentation
Analyse and segment the supporter base to develop targeted supporter journeys and ask strategies, using donor data from our CRM to:
• Maximise the lifetime value of donors.
• Ensure effective use of supporter data for campaign purposes.
• Manage a continuous cycle of testing for new channels and techniques for acquisition and retention, based on audience insight and sector trends.
• Work with the Head of Fundraising to produce regular feedback reports and analysis.
• Ensure all activities and contacts are managed through the charity’s CRM system.
• Maximise gift aid opportunities.

Stewardship and donor engagement
Manage donor stewardship to provide personalised and engaging communications, including:
• Managing the production of supporter materials.
• Building a thanking programme that offers a personal and engaging donor experience.
• Collaborating with colleagues to identify individual stories for impactful campaign content.

Competencies: knowledge, skills and experience

• Experience of income generation from direct marketing campaigns (acquisition and/or retention) across a variety of digital channels for acquisition and retention.
• Experience of project management to deliver acquisition or retention campaigns within agreed timescales and budgets.
• Experience of using databases for targeting, segmentation, testing and response analysis and how to apply these learnings to future campaigns.
• Knowledge of Charity Law, Data Protection, Fundraising Code of Practice, and other relevant marketing or fundraising standards across the UK.

Employee Benefits

Pension | Flexible working | Retail discounts | Generous annual leave | Cycle 2 work scheme | Employee Assistant Programme | Health cash plan | Family leave