Loyalty Analyst

LOYALTY ANALYST

SOUTH BIRMINGHAM (hybrid)

Up to £45,000 + benefits

Supporting customers across the UK both in-store and online, this is an excellent opportunity to take ownership of the loyalty programme for this leading UK retailer!

THE COMPANY

This client is a huge, household name retailer, operating as the leader in their market sector and a go-to for customer needs. With a powerful loyalty scheme and different product offerings, the Analytics function supports various projects for the business.

THE ROLE

As a Loyalty Analyst, on the day-to-day, you will be:

• Conducting deep-dive analysis into data to segment the database for better understanding of the customer database
• Working on cross-sell and up-sell initiatives between business areas to maximise customer value and encourage membership to the loyalty scheme
• Using LTV metrics to understand customer frequency, average transaction value, acquisition, retention and incremental spend behaviours
• Creating actionable insights and presenting back to non-technical teams.
• Forecasting promotional performance to the finance team.

YOUR SKILLS AND EXPERIENCE

• Excellent skills in SQL for data analysis, manipulation and coding, and data visualisation for reporting and sharing insights
• Previous customer insight or campaign analytics experience for understanding the customer base and important customer KPIs - loyalty, acquisition, retention, churn, LTV
• Excellent communication and strong stakeholder management skills for sharing insights

THE BENEFITS

• Up to £45,000 base salary DOE
• Wider benefits package - bonus, pension, etc.
• Hybrid working - twice a week in the office south of Birmingham
• Free parking as it's easiest to drive to the office
• An excellent team culture and business name for the CV, as well as great experience working across their loyalty scheme and customer data

HOW TO APPLY

Please register your interest by sending your CV to Alanah Chambers by clicking the Apply link on this page.

Please note:

• this role is only for applicants who reside in the UK due to the requirement of a presence in-office
• this company is unable to provide sponsorship on this occasion for this position