Address
Form of workJob Title:Manager Social Campaigns & Performance
Location: Hybrid working London
Contract: End of Sept with the possibility of extension
Be a part of a revolutionary change
Our client has chosen to do something incredible. There are totally redefining their business and building our future on smoke-free products with the power to improve the lives of a billion smokers worldwide.
Key Responsibilities
- Lead the definition of a product roadmap for the enhancement of campaign publishing capabilities on Social channels
- Define and optimize processes related to asset management for efficient publishing and performance tracking
- Collaborate with crossfunctional teams to lead and ensure a seamless integration with asset management workflows and technologies
- Find opportunities for integrating new channels and platforms to diversify our brands digital footprint
- Act as a liaison between OC/Hubs/markets collaborators and IT development team;
- Align and validate requirements with collaborators in and outside the Smoke Free Products team;
- Work with IT development team to handle delivery of requests following an agile methodology;
- Define and track KPIs and metrics to measure the impact of social media activities and campaigns
- Collaborate with analytics teams to provide comprehensive monthly report
- Communicate performance insights and strategic recommendations to key collaborators
- Collaborate with the content team to align content creation strategies with insights gathered from performance data
- Establish and implement strategies for optimizing the performance of social channels
- Act as a key evangelist and authority on campaigns publishing and performance tracking in the global organization
Qualifications and Skills
- Bachelor's degree in Business, Marketing, IT, or a related field (Master's preferred) or equivalent experience
- Proven experience (7+ years) in product ownership, product management, or a similar role
- Strong analytical mindset with the ability to demonstrate data for decisionmaking
- Project management skills with experience in agile methodologies
- Strong problemsolving skills and a proactive approach to challenges
- Ability to work collaboratively with crossfunctional teams
- Great communication and interpersonal skills
- Knowledge of Sprinklr is a plus
