Manager/Head SEO Deployment

Be a part of a revolutionary change! At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future. With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. The Smoke Free Products (SFP) Group is undergoing a critical overhaul as we look to transform into an agile, consumer-centric business that harnesses technological innovation to deliver better, science-backed alternatives to adult smokers around the world. It is only by focusing on our strategic priorities and the right organization, fully enabled to deliver what matters the most for our consumers along their journey toward better alternatives, that we will be able to deliver a smoke-free future. Here, you can make a difference. You can craft the consumer journey, from discovery and acquisition through to conversion and loyalty. And you can watch your efforts lead to meaningful change in the lives of smokers on their way to better alternatives. You’ll develop your skills; collaborating across functions, markets and regions. If you want to make a life-changing impact on consumers, there’s no better place! For our Smoke-Free Products team in Global Studio, London we are therefore looking for a Manager/Head SEO Deployment. In this position, you will: Lead the SEO deployment team across regions, providing guidance to support markets localization and deployment of the global channel strategy in a consistent manner, acting as a feedback loop between markets, SEO strategy and operations. Ensure the execution of all SEO campaigns and initiatives in a timely and quality manner as well as driving the growth of the organic channel across regions. You will be responsible for scoping, coordinating, and delivering insights from a regional perspective with the overall aim of ensuring that the most comprehensive knowledge of SEO performance is provided to markets and central stakeholders.   Your responsibilities: 1. Responsible for global channel deployment across all markets, including product launches, campaigns and global SEO initiatives 2. Management and coordination of SEO deployment team resources 3. Feedback loop to SEO strategy and operations 4. Responsible for regional channel performance and regional escalation point for SEO You will be responsible for: 1. Deploying the global SEO strategy by collaborating with markets to plan and coordinate key activities required for the execution and localization of channel global strategy, including product launches, campaigns and global channel initiatives. 2. Planning and delivering regular channel communications with markets and regions to ensure they are up-to-date and adhering to global channel strategy but also providing market feedback to channel strategy to help improving and delivering quality SEO services to markets. 3. Managing and coordinating channel deployment resources ensuring consistency and standardization of delivered services 4. Identifying channel growth opportunities, challenges and roadblocks, prioritizing those with higher ROI 5. Providing global and regional performance updates to business partners across OC and regions, acting as a cross-region escalation point for channel deployment and performance issues. 6. Providing channel compliance guidance for global and local campaigns against guidelines and channel standards including PMI marketing code, brand guidelines, link building framework, best practice Google guidelines. 7. Supporting markets expansion on marketplaces/e-retailers to optimize search visibility. 8. Delivering case studies and SEO trainings to markets and regions. We’re looking for someone with: + 5 years’ experience working within the SEO industry at an enterprise organization or agency. In-house experience preferred. - People's management experience in a multicultural or international organization - Experience working successfully in a global, multicultural organization, with cross-functional projects. - In depth experience of content strategy, content optimization, technical, local SEO and link building for international brands. - Proven track record to successfully run multiple projects in a matrix organization. - University degree in (Digital) Marketing, Media, Communications or related field Key competencies & skills - Ability to work in a team environment across functions that promotes collaboration - Experience of SEO performance and analytics tools i.e. Google analytics, Google search console, SEMRush, Ahrefs or similar tools. - Ability to communicate complex SEO concepts to senior partners who may not have a digital marketing background. - Strong project management, organization, documentation and data governance skills - Advanced communication, influencing and relationship-building skills. Analytical and problem-solving skills. Critical thinking and ability to challenge others supported by data. Great presentation and soft skills Ready for the challenge? What we offer: Our success depends on the dedicated employees who come to work at Philip Morris International every single day with a sense of purpose and an appetite for progress. Join PMI and you too can: • Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore. • Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong. • Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress. • Take pride in delivering our promise to society. To deliver a smoke-free future PMI is an Equal Opportunity Employer