Marketing & Acquisition Officer

MAF UK (Mission Aviation Fellowship) is a dynamic Christian charity committed to making a lasting impact worldwide. We are dedicated to serving remote and isolated communities by providing essential aviation and logistical support. As part of our mission, we are seeking a passionate and driven individual to join our team as a Digital Donor Acquisition Manager.

Responsibilities

You will play a pivotal role in driving our digital fundraising efforts and acquiring new donors. You will lead the development and execution of digital campaign strategies, utilising your expertise in digital marketing, copywriting, and analytics.

Your responsibilities will include:

• Developing and executing comprehensive digital campaigns for donor acquisition and fundraising initiatives.
• Conducting thorough market research and donor analysis to identify target audiences and create data-driven campaigns.
• Overseeing paid advertising campaigns across various platforms, optimizing for maximum ROI.
• Creating persuasive and emotive ad copy, email campaigns, and social media content to inspire engagement and donations.
• Collaborating with cross-functional teams to align campaigns with organisational objectives and milestones.
• Tracking, measuring, and reporting on campaign performance, utilising insights to enhance future campaigns.
• Managing campaign budgets effectively to achieve fundraising targets.

Education/Qualifications:

• Graduate or professional qualification
• Digital communications training (desirable: marketing, digital communications, or related field qualification)

Experience:

• Development and management of digital marketing and donor acquisition campaigns
• Strong digital copywriting skills
• Proficiency in paid advertising platforms (e.g., Google Ads, Facebook Ads)
• Experience with email communications and analytics tools
• Familiarity with SEO marketing and CRM systems (desirable: click Dimensions, Microsoft Dynamics 365)

Skills/Abilities:

• Understanding of HTML & CSS
• Data-driven mindset with the ability to analyse campaign performance metrics
• Proficiency in Microsoft Office and Adobe Creative Suite
• Excellent project management and organisational abilities

Personal Attributes:

• Committed evangelical Christian, able to represent MAF's values and beliefs
• Emotional resourcefulness and service orientation
• Flexibility and adaptability towards others and circumstances

Terms and Conditions  

• Location: This role is base at the MAF UK Offices in Folkestone, Kent.  We welcome hybrid working in line with our flexible working policy, the needs of the business, the requirements of the role and your location. This will be discussed at interview.
• Working Hours: At least 36 hours per week, with 1 hour for lunch daily unpaid. Hours should be agreed with line manager.
• Annual Leave: Annual leave entitlement of 22 days per year and 8 paid public holidays per year.
• Pension Scheme: Non-contributory (10% of salary).
• Probation: 6 months
• Notice Period: 3 months each.
• Salary: £40,000 per annum

If you are passionate about making a difference and meet the qualifications, please submit your CV and a cover letter addressing how your skills and experiences align with the role's requirements.   

Deadline for applications: Friday, 15th March 2024 at 12noon.

If you are passionate about using your digital marketing skills to make a difference in the world and share our commitment to serving others, we want to hear from you! Join us in our mission to bring hope and transformation to communities in need.