Marketing Analytics Manager

As an Analytics Manager in the Marketing Analytics, Effectiveness & Brand Performance team you and your team will play a crucial role in the development and subsequent delivery of our member communications strategy by utilising both the team’s unique and valuable knowledge of our data as well as their analytical skills and tools. This includes identifying new targeting opportunities to talk to our members or how we could improve and refine existing campaigns. Your team will also provide all the associated performance MI to help us make timely and informed decisions about the effectiveness of our marketing campaigns. You will be part of the fantastic and very supportive wider Personalisation & Performance Marketing where you will be working with our Squad teams to support them with the analysis required for our 1-1 marketing campaigns

At Nationwide we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected.

For this job you'll spend at least two days per week, or if part time you'll spend 40% of your working time, at one of our offices. If your application is successful, your hiring manager will provide further details on how this works. You can also find out more about our approach to hybrid working here.

If we receive a high volume of relevant applications, we may close the advert earlier than the advertised date, so please apply as soon as you can.

What you’ll be doing

You will be contributing to the development of the Society’s member marketing communications engagement strategy building effective and strong working relationships across the Personalisation & Performance Marketing team and broader Society.

This will include leading the analytics team (3 direct reports), making sure we make the most of the team’s extensive analytical skills to ensure we are talking to our members about the right things at the right time as well as identifying new opportunities to talk to our members aligned to the objectives of the campaign brief.

You and your team will also help the broader team to understand the performance of our communications so we can make improvements for future campaigns. Making sure we have the right measurement methodology in place is crucial to the success of our campaigns.  

We’ll also need you to be able to support both strategic and tactical developments which might improve our existing analytical capabilities, tools and techniques resulting in identifying new opportunities, driving out efficiencies or making cost savings.

About you

We’re also interested in who you are as a person. Why? Because our membership is made up of so many different kinds of people, so we want our employees to be just as diverse. We’d love to hear about:

• Your values, and what makes you who you are
• How you’d make a difference to our members in this role
• your experience of inspiring and leading teams/projects
• your experience of delivery in an analytical role within a data driven organisation
• your track record of delivering and communicating complex analytical solutions
• your knowledge of customer analysis, modelling and segmentation
• ideally having programming experience (SAS or similar software e.g. SQL and R Programming) in an analytical role
• your experience of establishing strong, effective and long lasting relationships across an organisation
• ideally you will understand financial services (but not essential) and have an awareness of the role of data & analytics in delivering and evaluating effective marketing campaigns
• A high level of numeracy and critical thinking; you can quickly assess campaign results and work with stakeholders to drive forward recommendations.

Our Customer First behaviours are all about putting customers and members at the heart of how we work together. You can strengthen your application by showing the behaviours that resonate with you, and how you might have already demonstrated these.

• Say it straight - This is about being honest and direct with good intent and saying what needs to be said in the room. It’s also about being clear, precise, and using language that we and, importantly, our customers and members can understand.
• Push for better - This is about aiming high and constantly looking for better in how we work together and serve our customers and members.
• Get it done - This is about prioritising what will have the greatest impact, being decisive and taking accountability for delivering on the end-to-end outcome.

We know applying for jobs can sometimes feel like you’re sending an application into a black hole. We review each application individually. So, it’s a good idea to call out your most relevant experience on your application to give yourself the best chance.

The extras you’ll get

There are all sorts of employee benefits available at Nationwide, including:

• A personal pension – if you put in 7% of your salary, we’ll top up by a further 16%
• Up to 2 days of paid volunteering a year
• Life assurance worth 8x your salary
• A great selection of additional benefits through our salary sacrifice scheme
• Wellhub – Access to a range of free and paid options for health and wellness.
• Access to an annual performance related bonus
• Access to training to help you develop and progress your career
• 25 days holiday, pro rata

What makes us different

Nationwide is the world’s largest building society. With over 15 million customers, we have a relationship with almost a quarter of the UK’s population. We’ve got the scale to compete with the big banks, but we’re not a bank.  

As a building society, we’re owned by our members – that’s our customers who have their current account, mortgage or savings with us. It means we can do things differently to deliver our Purpose – Banking – but fairer, more rewarding, and for the good of society.  

When you work at Nationwide, you can experience that difference for yourself. You’ll be part of a high-performing, purpose-driven organisation that offers rewarding career experiences and a highly competitive range of benefits to match. You’ll also be joining us at an important time as we seek to reach more and more people in the UK. We want everyone in the UK to know that they don’t have to bank with a bank. They can choose a modern mutual instead.  

What to do next

If this role is for you, please click the ‘Apply Now’ button. You’ll need to attach your up-to-date CV and answer a few quick questions for us.

We respond to everyone, so we will be in contact shortly after the closing date to let you know the outcome of your application. 

Please note that should you be successful in securing this role the job title on our internal systems will be Marketing and Corporate Affairs Manager

#LI-POST