Marketing And Campaigns Assistant

Salary: £25,742 to £26,444 with progression to £27,979 per annum

Newcastle University is a great place to work, with excellent benefits. We have a generous holiday package; plus the opportunity to buy more, great pension schemes and a number of health and wellbeing initiatives to support you.

Closing Date: 21 January 2024

The Role

Are you looking to build your marketing expertise and career in higher education? If you have experience in supporting events and Campaigns in this sector or transferable to this sector, we want to hear from you.

Newcastle University’s Marketing Team sits within the External Relations Directorate, is a comprehensive, world-class marketing team dedicated to serving our partners, academics and students. Our vision for marketing at Newcastle encompasses the following:

•           Embracing a ‘digital first’ approach

•           Encouraging our team through personal growth

•           Engaging with our clients and audiences

•           Delivering an exceptional marketing strategy
 

We are both highly collaborative and innovative combining a wide range of planning, creative and technical skillsets.  
 

We are looking for an enthusiastic and highly motivated Marketing and Campaigns Assistant to join our dynamic Marketing Team.
 

You’ll provide invaluable support to the Marketing Planning and Campaigns Team in the delivery of multi-channel campaigns from planning and coordination to implementation and evaluation.

Supporting the organisation of University’s Open Days and virtual events, you’ll help shape an excellent prospective student visitor experience.

Please provide evidence of how you meet the essential criteria required for the role outlined in ‘The Person’ by uploading a letter of application along with your Curriculum Vitae (CV)

This is a fixed term position, available until 01 July 2025.

For an informal chat about the role, please contact Rachel Kirkup, Marketing Planning and Campaigns Team Manager on rachel.kirkup@ncl.ac.uk.

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Key Accountabilities

• Assist the Marketing Planning and Campaigns Manager, Marketing Events Manager, and delivery teams to develop, implement and deliver multi-channel marketing campaigns across diverse audiences
• Provide campaign and project coordination support across the team, assisting with organising meetings, developing presentations, analysis, and reporting
• Support the delivery and organisation of a range of virtual and on campus events. This will include University Open Days, events on campus and virtual interactions
• Support the measurement and evaluation of campaign and event performance
• Work closely with all university stakeholders to gather content and assets to support campaign delivery
• Provide support for marketing insight and intelligence gathering. This could include but is not limited to competitor benchmarking, focus groups, creating and analysing surveys, sharing insight from webinar attendance, sharing best practice and trend insight
• Create content to support campaign and event delivery which may include blogs, social media posts and website copy
• Keep up to speed with marketing channel developments and industry trends
• Contribute to such other relevant duties and activities and keeping up to date with Marketing and digital marketing developments as may be identified by Line Manager or relevant senior managers of the Marketing Team
   

The Person

Knowledge, Skills and Experience 

• Awareness of issues relating to higher education marketing
• Experience of marketing, in particular a working knowledge of marketing channels, optimisation and monitoring campaign performance
• Knowledge of digital marketing channels, social and digital platforms, and related technologies and IT software
• Excellent interpersonal and communication skills with the ability to adapt to different audiences
• Excellent organisation and time management skills
• Strong research and analytical skills
• Outstanding team working skills
• Strong problem-solving skills
• Experience of working and engaging with people
• Demonstrable experience of using initiative
• Experience of report writing
• An understanding of market research
• Experience of event administration and organisation
• Experience of delivering presentations or public speaking to a range of audiences

Attributes and Behaviour

• Manages time and resources by prioritising and organising effectively
• Works continually towards achieving success through understanding and meeting or exceeding the expectations of the area, the University, students, colleagues, and other stakeholders
• Uses clear, concise and accurate communication, tailoring the approach accordingly and encouraging a two-way communication process
• Works collaboratively with others, plays a positive role in teams and establishes and grows relationships across the organisation where different skills, expertise and opinions are valued
• Willingness and ability to work outside of usual working hours when required, including evenings and weekends. This will include supporting the University’s Open Days

Qualifications

• Degree or equivalent relevant sector or industry experience

Desirable

• Marketing qualification or demonstrable experience as part of the degree

 Newcastle University is a global University where everyone is treated with dignity and respect.  As a University of Sanctuary, we aim to provide a welcoming place of safety for all, offering opportunities to people fleeing violence and persecution.

We are committed to being a fully inclusive university which actively recruits, supports and retains colleagues from all sectors of society.  We value diversity as well as celebrate, support and thrive on the contributions of all of our employees and the communities they represent.  We are proud to be an equal opportunities employer and encourage applications from individuals who can complement our existing teams, we believe that success is built on having teams whose backgrounds and experiences reflect the diversity of our university and student population.

At Newcastle University we hold a silver Athena Swan award in recognition of our good employment practices for the advancement of gender equality.  We also hold a Race Equality Charter Bronze award in recognition of our work towards tackling race inequality in higher education REC.  We are a Disability Confident employer and will offer an interview to disabled applicants who meet the essential criteria for the role as part of the offer and interview scheme.

In addition, we are a member of the Euraxess initiative supporting researchers in Europe. 

Requisition ID: 26580

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