Marketing, Associate Director

Global Marketing Agency
London Hybrid Working
£65,000 - £70,000 plus bonus and perks
Join a dynamic global communications media agency renowned for its innovative thinking and brand growth strategies. The team excels in helping clients see the bigger picture and achieve their goals. This is a newly created role and as a Senior Associate Director, you will be instrumental in shaping the digital strategies for two of their largest accounts:
You will play a pivotal role in their digital strategy, managing planning and buying across Display, Paid Social, and Programmatic channels. From day one, you’ll engage with leading technologies and data-driven strategies, delivering across a broad spectrum of media implementations.
Drive Analytical Sophistication: Lead the advancement of analytical methodologies across major client accounts, supporting data-led decision-making for planning and implementation teams.
Campaign and Marketing Analytics: Oversee campaign analytics including measurement, experimentation, optimization, and post-campaign analysis. Guide marketing analytics efforts such as budget setting, channel allocation, measurement strategies, and developing learning agendas.
Stakeholder Management: Ensure effective usage of these tools across teams to optimize marketing activities.
Linking Campaigns to Long-term Metrics: Act as the central liaison between our company and the client’s econometrics provider, ensuring that short-term campaign activities are aligned with long-term brand and customer metrics.
Passionate about the future of marketing measurement with a solid background in econometrics and/or analytics.
Experienced in line management, demonstrating strong organizational and thoroughness in your work.
Proficient in SQL or Python.