Marketing Campaign Executive

As a Marketing Campaign Lead, you'll be passionate about marketing and putting customers at the heart of everything you do. You'll have end-to-end empowerment for delivering great communications that help our customers. You'll be a roll-your- sleeves-up kind of person, getting stuck in and doing what is needed to produce the best outcomes for our customers. Reporting to the Customer Communications Manager, you'll help to develop and execute the customer communications strategy. You'll take ownership for designing and delivering exciting and impactful customer communications. This will include driving a variety of campaigns, reputation building and regular Marketing Campaigns that provide customers with information , reduce costs, understand what do in an emergency and much more. You'll develop insight and data led creatives, review the performance and effectiveness of each campaign, ensuring learnings are applied to future communications. As well as written campaigns, you'll be involved in co-ordinating successful face to face customer drop in events across the southeast of England, so project management and event co-ordination will be a large part of the role. Accountabilities Working with the wider Communications team, be responsible for the creation and sign off, of all campaign materials, ensuring compliance with style guides and brand guidelines Responsible for creating and deploying effective email and paid for campaigns Management of campaign budgets, analytics and monthly reporting on all elements of campaign success Ownership of direct customer communications channels, including our text messaging service and our monthly customer newsletter tool, DotDigital You'll help to coordinate bi-monthly events. You'll help find venues, secure dates and working with different areas of the business to identify the key topics relevant to that area Maintain a close working relationship with our customer insight and behaviour science team to ensure our communications are aligned with research. Develop and maintain relationships with key stakeholders both within and outside of the business, seeking to always influence and promote campaign objectives. Skills & Competencies Previous experience of delivering consumer Marketing Campaigns Strong marketing and project management experience Knowledge or experience in delivering behaviour change through marketing Working knowledge of email platforms Ability to use data and insight to create effective customer communications Campaign planning skills across both online and offline, earned, paid and owned channels Ability to translate campaign objectives into creative executions Excellent copywriting skills for, but not limited to, email and direct customer communications, adverts, and social media posts