Marketing Communications Officer

Salary: Band 10, £40,220 to £44,428 per annum

Contract: Permanent

Hours: Full time (37 hours per week)

Closing date: Sunday 3 March 2024, 23:59

Interview date: Friday 15 March 2024

Portsmouth City Council

Portsmouth is a great waterfront city and a vibrant place to live and work. It is an island city with an “inner city” feel, a seaside location packed with attractions and events, and the advantage of fantastic countryside on its doorstep. With fast road and rail links to London, Brighton and major airports, and ferry links to Europe, it is the perfect place to live and work. Portsmouth has a strong history of partnership working and has successfully integrated several local services.

The Service

The marketing and communications team provides the council with a full Marketing Communications service, managing media relations, marketing, graphic design and internal communications, producing a range of publications and campaigns, maintaining the council's brand and corporate identity, and taking responsibility for web/social media. The marketing and communications team is based in the council’s Civic Offices headquarters in the centre of Portsmouth. As a service we take pride in our work by valuing others, focusing on what's important so that we make a real and positive difference.

The Role

The Marketing Communications Officer is responsible for providing the Council with professional marketing support, leading on a range of marketing campaigns and activity designed to drive positive behaviour change and to support commercial and income generation opportunities. This includes developing ambitious campaign plans, working with our in-house graphic design studio, market insight and web development teams to deliver work on time and to budget. The role is responsible for researching, preparing and delivering creative targeted marketing campaigns to support corporate and service objectives. The post holder will need to demonstrate a commercial mindset and be able to show return on marketing investment. The role is based at the Civic Offices and is currently hybrid working (a mix of office and home-based working).

The Marketing Communications Officer will:

• develop and deliver effective, targeted behaviour change marketing campaigns
• act as marketing and communications account manager for client services
• provide regular evaluation reports for client services
• manage our email marketing system and central coordination of the council's marketing, advertising and print
• manage marketing, advertising and print for client services as required
• support the development and delivery of the overall marketing, communications and customer service strategy
• provide professional marketing advice to senior officers, councillors and external clients
• protect and advise senior officers, councillors and external clients on media and communications issues, managing communications in an emergency or crisis situation, and participating in a 24/7 on-call rota.
• manage staff, as appropriate and required, and undertake any other appropriate duties that may be reasonable required by the marketing manager and wider service.

Please read the job profile for the full details of this role

What you'll need to succeed

You will need to have:

• a communications, marketing or PR degree AND/OR substantial experience in a communications, marketing or PR role
• proven experience successfully leading on marketing and communications for an organisation or major project
• significant proven marketing experience, including experience of marketing for behaviour change/social marketing and a good track record developing and delivering successful targeted marketing and communications strategies
• experience co-ordinating and delivering face-to-face communications with a range of audiences, including giving confident presentations and running exhibitions, events and roadshows
• the confidence to liaise and negotiate with a range of stakeholders, inside and outside the council, and the ability to adapt your approach to your audience
• ability to produce a wide range of creative and effective communications
• proven experience of effective use of web, social media and e-marketing
• enthusiasm, drive and determination to deliver results

You will need to demonstrate that you have the Right to Work in the UK. No post will be offered without it.

Please read the job profile for the full details of this role

What you'll get in return

We really appreciate our employees and fully realise they are essential to our success and look to offer an inclusive, supportive working environment where employees can reach their potentials with a healthy work life balance, offering the following rewards:

• Generous annual leave (27 days per year rising to 31, pro rata for part time hours) with the potential to purchase additional leave
• A fantastic pension which allows you the opportunity to pay in more for that greater return.
• Flexible working hours.
• Access to a wide range of training and development opportunities including apprenticeships
• Extensive wellbeing support through the Employee Assistance Programme
• Discount on travel, travel loans and the bike loan scheme
• Discounts on a wide range of goods and services – access a range of discounts and offers from thousands of restaurants, shops and more.

Staff rewards: https://careers.portsmouth.gov.uk/working-for-the-council/

Additional Information:

The full job profile is attached here.

Contact Details for an Informal Discussion:

Please contact Julie Knight, Communications Manager, Julie.Knight@portsmouthcc.gov.uk.

A commitment to our values:

We are committed to our values of respect, integrity, collaboration, inclusivity and being people-focussed. These values set out how we can contribute to the success of the council and our own success as individuals. Learn more about our values and behaviours.

Application process:

Remember to demonstrate why you are suitable against each of the points described in the 'Who is the Person' points on the Job Profile using examples from your experience or transferable skills. This might be through qualifications or descriptive examples from your work / personal experience, which clearly illustrates what you did and the effect it had.

Please ensure you provide your full education history from secondary school, include name/address of establishment, details of relevant qualifications & awarding body.

Please explain any gaps - this is essential for all safeguarding children's roles.

You may wish to attach an additional letter or document to supplement your application.

We will email applicants from time to time; please ensure you check e-mail folders as sometimes our e-mails may go into spam/junk folders.

We look forward to speaking with you soon.
Should you require any support in completing the application form please contact recruit@portsmouthcc.gov.uk