Marketing Data Analyst

• Marketing Data Analyst

Marketing Data Analyst
Location: Uxbridge, London, UK 

• Salary: Competitive
• Holiday Allowance: 25 days per annum pro-rata, increasing by 1 day up to 30 days after the 2nd full year of employment
• Performance Bonus: 8%, based on personal and company objectives
• Probation Period: 6 months
• Group Personal Pension:*Employer contributions 4%, employee contributions 4%, depending on eligibility
• Group Life Assurance: 3x annual salary, after 3 months of service.
• Private Medical Insurance: Available to opt-in, as a benefit in kind
• Perks: Complimentary pillow after 6 months of service
• Parking: Available, paid for by the employer
• Hybrid Working: 3 days in the office/2 from home and flexible to attend office as and when required.

About the Company: 
My client is an innovative international marketing team within a luxury brand located in London, dedicated to shaping the future of the company’s online presence. This is a newly created role as the business is rapidly growing and the request for more data has increased. As the Marketing Data Analyst, you will play a pivotal role in their success, collaborating with cross-functional teams to drive revenue growth and customer engagement. This is a great opportunity to develop this role even further and you are seeking progression.
Job Summary:
As a Marketing Data Analyst, you will gather and scrutinise data using specialist tools to generate insights that inform decision-making. Working closely with the Senior Manager of Growth and Insight, you will champion onsite optimisation efforts and support the enhancement of the company Performance Marketing initiatives across international subsidiaries.
Key Responsibilities: 
Data Reporting and Visualisation:

• Develop and maintain comprehensive dashboards and reports in Google Analytics, Looker Studio, and other analytics platforms.
• Translate complex data sets into actionable visualisations and reports for stakeholders.
• Support marketing functions with trend analysis and insights through detailed analytical dashboards.

Analytics & Insights:

• Develop analytics competence within the team and markets.
• Monitor KPIs and objectives through developed dashboards.
• Analyse web traffic metrics to provide actionable insights for site improvements.

Cross-Functional Collaboration:

• Work closely with IT, marketing, and sales teams to integrate data from various sources.
• Present findings and insights clearly to stakeholders.
• Participate in cross-functional projects to enhance data utilisation company-wide.

Ideal Candidate Possesses: 
Technical Skills and Experience:

• Proficiency in Google Analytics, including GA360 and GA4.
• Experience with PowerBI and Microsoft products.
• Understanding of Share of Search and Google Trends analysis.
• Strong analytics skills and data-driven mindset.
• Experience of platforms including Amazon
• Experience working in a Matrix organisation or an International Head office, highly advantageous

Personal & Professional Skills:

• Strong interpersonal skills to support, influence, and challenge colleagues.
• Growth mindset with a commitment to ambitious goals.
• Self-motivated with a focus on results and quality.
• Ability to work collaboratively and in alignment with company values.
• Adaptability to a fast-changing environment and deadlines.
• Culturally aware with clear, articulate communication skills.
• Strong organisational and problem-solving abilities.
• Background in mathematics and knowledge of SQL (desirable).

Work Environment/Physical Requirements:
Based in Uxbridge, London, with excellent access to public transport or provided parking. Hybrid working model with three days in the office and two from home, flexible to attend the office during working hours as required. Occasional travel may be necessary.