Marketing & Digital Technology Director- Electric Power Division

Job Summary

As the Marketing and Digital Technology Director for Caterpillar’s Electric Power Division (EPD), you’ll have the opportunity to grow the Electric Power business through marketing and Digital Technology. You'll provide commercial leadership in the execution of dealer and services growth plans across Energy & Transportation, focused on collaborating with our dealer network to ensure success.

Your Team:

This is a leader of leaders role, with team members based in the United States, United Kingdom and several locations in Asia. Reporting to this position directly are marketing communications, technical marketing and training, customer experience, ecommerce, product cybersecurity, dealer execution and data analytics managers. This position will work with customers, distribution partners and external suppliers, as well as various internal partners including sales, engineering, and other digital product, industry segment and marketing organizations.

Additional Information:

• Travel: 15-20%

• Visa Sponsorship is not offered for this role

Job Title: Marketing & Digital Technology Director- Electric Power Division

Salary: £75,600 – £94,487 (depending on experience)

Contract: Permanent

Location: Larne, NI

Relocation: Domestic relocation is offered to those who qualify

Closing Date: 8 February 2024

Additional Benefits:

• Annual Bonus

• Car Allowance

• Contributory pension scheme

• Contributory share scheme

• Optional flexible benefits including access to family health and dental care plans, EV car lease, holiday purchase.

• Equity

What You Will Do:

• Develop and execute Customer Experience, Training, and Marketing Communications plans for existing and new products, services, and business models.

• Develop, recommend, and implement market research plans for key products and services.

• Develop, recommend, and implement strategic plans for expansion of existing and new products or services.

• Present overall plans and strategic direction to senior management for funding approval and support.

• Lead Sustainability events and presentations focused on new customers in the Utility and policy/regulatory sectors.

• Lead internal and external training in product, processes and business models.

• Develop eCommerce and Product cybersecurity strategic and tactical plans in collaboration with multiple Caterpillar industries.

• Work collaboratively with Electric Power and other Caterpillar industry leaders to develop and execute business growth plans with the Cat dealer network. 

• Lead, engage, and develop a global team to meet current and future customer and business needs.

What You Have:

• Customer Focus: Expert in providing customer-focused vision, strategy and leadership. Strong business acumen including demonstrated ability to drive customer outcomes through commercial leadership.

• Global Perspective : Extensive experience leading in global markets (customers, products, suppliers, production, and talent).

• Effective Communications : Strong communication, emotional intelligence, listening, and collaboration / relationship management skills.

• Influencing : Demonstrated ability to utilize data and assessments to influence key decision makers.

• Strategic Thinking : Extensive experience in interpreting internal and external data to recommend long-term directions and partnerships.

Additional Requirements:

• Commercial, sales or marketing experience

• Experience managing vendor and supplier relationships

• Strong leadership skills in strategic planning, coaching, influencing, and driving engagement to deliver results

What You Will Get:

The Electric Power Division is at the forefront of the electrification and sustainability journey with customers across the enterprise. Our culture is anchored in people and safety, customer focus and growth mindset. Join us as we create the future for our customers, our business, and our next generation of talent to build a better, more sustainable world.

About Caterpillar

Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.