Address
Salary Department: Marketing
Team: Industry Services & Solutions Marketing
Location: London
Position type: Permanent
Reporting to: Head of Marketing, Industry Services & Solutions
About the GSMA
The GSMA,
www.gsma.com
, is a global mobile operator-led organisation unifying the mobile ecosystem to discover, develop and deliver innovation foundational to positive business environments and societal change. Our vision is to unlock the full power of connectivity so that people, industry, and society thrive. Representing mobile operators and organisations across the mobile ecosystem and adjacent industries, the GSMA delivers for its members across three broad pillars: Industry Services and Solutions, Connectivity for Good, and Outreach:
Industry Services and Solutions underpins the technology and interoperability that make mobile work. Via our projects, Working Groups, data, research and promotional activities we facilitate the industry’s focus on areas such as 5G, Mobile IoT, fraud and security. And our technical services offer data, resources and tools to enable even more efficient and robust mobile experiences for users.
Connectivity for Good engages members, governments and civil society, to advance positive policy and spectrum outcomes, facilitate digital innovation to reduce inequalities in our world, and tackle today’s biggest societal challenges such as digital inclusion, climate change and sustainability.
Outreach provides the world’s largest platform to convene the mobile ecosystem including the annual Mobile World Congress events in Barcelona,
www.mwcbarcelona.com
, Kigali, Las Vegas and Shanghai, and smaller M360 events series www.mobile360series.com
. About GSMA Membership & Working Groups Marketing
Membership & Working Groups Marketing supports the General Manager, Membership and their team to deliver against their objectives of growing, nurturing, and sustaining an engaged and active member base. The role involves sales lead generation as well as promotion of the multitude of ways members benefit from their Membership and are driving industry impact & evolution.
The role also involves the delivery of the GSMA Pavilion, an exhibition showcase of GSMA’s industry priorities and members involved in those initiatives, at MWC events globally.
The role requires close working with many internal teams and stakeholders including Membership, Technology, Industry Services, Brand & Content, PR, Legal, Finance, and the events business.
What the hiring manager says
“The Marketing Director role is a key position within the GSMA, supporting the growth and evolution of the very foundations of the GSMA, its membership. As the GSMA expands its proposition, enhancing value and opportunities, for example within adjacent markets such as Manufacturing and FinTech, we look forward to welcoming an ambitious, sales-lead-orientatedMarketing Director to drive awareness, demonstrate value, and ultimately deliver the support needed to grow and retain an engaged GSMA member-base.”
Peter Montgomery, Head of Marketing, Industry Services and Solutions
About the Role
The Marketing Director will primarily be responsible for producing and implementing the strategy and marketing plans that support the Membership function and its respective growth and retention targets.
Responsibilities include but are not limited to:
- Supporting the General Manager, Membership by developing and driving forward the delivery of a marketing strategy that focuses on growing the membership base significantly over the next three years, maintaining the existing base and plans to reduce churn;
- Supporting the Chief Engineer by ensuring ongoing marketing & promotion of GSMA’s industry Working Groups and related member extranet, ‘Member Gateway’;
- Sales lead generation and associated onboarding in support of the Membership Sales Team and organisational targets;
- Identifying and implementing evaluation methods for measuring year-on-year success against the membership marketing strategy;
- Working cross-functionally to understand the value of the GSMA to support the membership value proposition that deepens engagement with our membership;
- Use knowledge of the industry, competitors and the market to inform continuous improvement and develop plans to support a market-leading experience for members and customers;
- Team leadership including management, growth and development of a highly effective marketing team;
- Developing a communications plan for both internal and external stakeholders that highlights and promotes the breadth of the impact and benefits to, and from, our member-base;
- Working with the regional teams to ensure global support for, and promotion of, our members;
- Streamlining membership marketing-related processes, ensuring appropriate documentation is in place;
- Ownership and delivery of GSMA Pavilion, GSMA’s exhibition booth at MWC events, representing the GSMA’s work and its member ecosystem at GSMA’s industry-leading events.
About You
- You are a B2B marketing expert, with experience leading highly effective marketing teams in the Membership and/or telecoms space;
- You will have a proven track record of sales lead generation and associated conversion support and ongoing engagement;
- Expertise in events, database-focused marketing, website, social and email marketing campaigns as well as building close industry relationships;
- Strategic thinker; able to define, articulate and drive strategic marketing goals forward to completion;
- Strong ability to influence cross-departmentally to drive forward outcomes;
- Keen focus on innovation and opportunities for continuous improvement;
- Strong written communication and presentation skills;
- Able to travel occasionally globally.
Contract type
Worker type
Employee What We Offer
Working at the GSMA offers you unparalleled access to the mobile industry. We offer a chance to truly shape the direction of mobile, whatever your role. By joining the GSMA, you will be exposed to a fast-paced rapidly evolving environment, working on global solutions, genuinely fascinating and industry-changing projects and a stimulating and dynamic environment designed to enable you to flourish.
In addition to architect-designed offices and competitive compensation, our benefits include fantastic learning & development opportunities, generous holiday allowances, four additional days off for professional development and many others.
To learn more about the GSMA, visit our
career site
, our LinkedIn
page and our Twitter
page. Being You at the GSMA
We are one of the most diverse companies you will ever come across, we care deeply about equality and inclusivity and aspire to be the best at it. Your well-being and work/life balance is important so if you prefer to work flexi-time or a day from home, just ask. We’re keen to ensure everyone is equal, represented and connected so we particularly encourage applications from all demographics. The success of the GSMA year on year will continue to be contributed by people from all walks of life.
GSMA Values
Our values not only drive our culture – they shape how we work and interact inside and outside our global organisation.
Passionately driven
We approach everything we do with unparalleled capability, tenacity and commitment, knowing that the challenging scale, pace and complexity of our work is what leads to its world-changing impact.
Insightful leaders
We continually develop and engage our expertise, insight and creativity so that we’re always ready to respond to the changing landscape with authority, agility and nuance.
Stronger together
We lean on each other so the industry can lean on us, embracing our diversity by actively seeking out perspectives and skill sets beyond our own, fuelling each other’s successes and constantly asking how we can help.
Underpinning our values is our collective mindset to show up purposefully as good human beings every day, in every situation. When we’re at our best – we are collaborative, considerate and compassionate to others, and we create a safe space for one another to thrive, assuming positive intent in our colleagues. And if we aren’t at our best and the pressure is on – we feel free to be ourselves but still remain curious, lean into the tough stuff and we are always respectful to others and accountable for the part we play.
